‘Smart Food, Smart Choice’: British Lion’s new £1.5m campaign launching in 2026

Woman chooses chicken eggs in a grocery store. Close up - Getty Images

Source: Getty Images

The Smart Food, Smart Choice campaign will reinforce the reputation of British Lion eggs as ‘versatile, affordable, and highly nutritious with the world’s highest food safety standards’

British Lion Eggs has unveiled a major £1.5m integrated marketing campaign set to launch in 2026.

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