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The five ‘superpowers’ to keep shoppers coming back
By Jeremy Garlick2026-02-27T09:17:00
In our hyper-competitive industry, here are five priorities for getting shoppers to keep returning to your brand, says Jeremy Garlick, partner at Insight Traction
Competition in our industry is intense. It’s intense within categories – just think about the number of brands, segments and variants in your category – and intense across categories. If you’re a snack, you’re competing with all other snacks, not just those in your bay.
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