OTC and winter remedies has been the scene of plenty of innovation in the past year. How successful has it been?
Which health claims carry most weight with consumers and do the claims stand up to scrutiny?
Is breakfast getting healthier? Data from Kantar suggests it could be, with an extra 604 million breakfast servings chosen on health grounds over the past year…
Sales of seasonal Halloween goods are going from strength to strength. Who’s cashing in?
Booze is getting its groove on. One drinks supplier says music festivals and outdoor venues are a key growth opportunity, particularly for RTDs. How are they getting down this summer?
Home baking brands have lost share to own-label in the past year. Why? And what are they doing to return to growth?
Brands are losing share of the fast-growing free from market to own-label. Why? And what can they do about it?
Big sweets brands have been splurging on ads, innovation and in-store promotions. To what effect?
How can retailers and food and drink brands positioned as lunchbox fillers cash in on the trend for gourmet sandwiches?
Competition is hotting up in sauces and condiments as the big brands become increasingly reliant on promotions to shift their products. Who winning in this climate?