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  • Poopmaxxing is not a silver bullet for Brits' fibre deficiency

  • When salt becomes a statement worth paying for

  • Is tea about to have its RTD moment?

  • Why the anger over Diageo’s mid-strength push is misplaced

  • From TikTok to takeaway: why KFC and Doritos are loading up the bag

  • Packaging is the media budget brands forgot they had

  • ‘Non-alcoholic’ is the wrong way to sell one of drink’s biggest growth categories

  • Why friction is becoming a selling point for brands

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