How can soft drinks win back Gen Z?
Generational wealth: Targeting over-55s
Gut instinct: trends in soft drinks 2025
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Shades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Social media influencers can bridge the cultural gap for fmcg
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Social media hacks are changing the face of home cooking
Walkers’ Dry January push shows moderation has gone mainstream
Gen Z is driving a resurgence of traditional festive food
Brands are missing a trick by neglecting older shoppers
Labour must think twice on flexible working laws
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