How refreshment products are beating the odds
Generation Flex: How Gen Z shoppers are redefining the grocery aisle
How can soft drinks win back Gen Z?
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Is the ‘disruptive’ Punishment Juice too edgy for M&S?
Shades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Social media influencers can bridge the cultural gap for fmcg
Will bright blue Takis sell in a nation worried about UPF?
Social media hacks are changing the face of home cooking
Walkers’ Dry January push shows moderation has gone mainstream
Gen Z is driving a resurgence of traditional festive food
Brands are missing a trick by neglecting older shoppers
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