What’s driving shopping decisions in 2025
How refreshment products are beating the odds
Generation Flex: How Gen Z shoppers are redefining the grocery aisle
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Sip, share, repeat: drinks brands market feelings, not flavours
Why millennial men are the next big health & beauty consumers
Is the ‘disruptive’ Punishment Juice too edgy for M&S?
Shades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Social media influencers can bridge the cultural gap for fmcg
Will bright blue Takis sell in a nation worried about UPF?
Social media hacks are changing the face of home cooking
Walkers’ Dry January push shows moderation has gone mainstream
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