Archive of all promotional features
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Promotional FeaturesWhy flavours from Europe offer a quality festive option
For products associated with much-loved Christmas traditions, the European Union (EU) offers a rich source of inspiration for every aspect of celebrating.
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Promotional FeaturesRetail media best practice: the five things that every brand needs to know
Retail media is flying. But with the scale and breadth the medium offers, what does good look like? Read on to learn how best to work across the funnel to achieve optimum success.
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Promotional FeaturesShoppers are getting less thrifty – here’s what F&B brands can expect in 2025
Consumers are becoming less inclined to make special efforts to curb their grocery spending, a new study of 1,000 UK consumers finds.
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Promotional FeaturesSeamless service: the secret to seasonal success
Seasonal events serve as big opportunities for retailers to win new customers. But they need to get it right. So how can on-demand platforms help them ensure success?
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Promotional FeaturesWhy prioritising community is key for retailers’ National Lottery growth
Now The National Lottery has reached its 30th birthday, we explore how retailers have supported local communities and Good Cause projects.
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Promotional FeaturesHow UK retail will meet the demands of the informed customer
Change is inevitable for retailers as consumers become increasingly knowledge-hungry. Discover the key focus points that will help satisfy that thirst for information.
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Promotional FeaturesHow FMCG companies can help to tackle rising poverty in the UK
With 4.3 million children living in poverty in the UK, discover how Sofidel has become part of a charity initiative that is tackling social deprivation on the front line.
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Promotional FeaturesCharting a different future for category management
As a discipline, category management faces numerous challenges – but none quite as taxing as stagnation. dunnhumby reveals how a new era for category management is unfolding that meets these challenges.
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Promotional FeaturesHelping food and drink businesses adapt to a changing climate
With climate change a growing threat to the food and drink industry, the Welsh Government is setting out a strategy to support businesses and future-proof them against the issue.
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Promotional FeaturesHow to manage energy cost volatility in manufacturing
As energy expenses fluctuate, we explore the innovative ways manufacturers can remain competitive while maintaining product quality, competitive pricing and profitability.
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Promotional FeaturesHow retailers can rise to the personalisation challenge
Personalisation is now an expected part of customer experience. American Express shares key consumer and retailer insights around optimising your personalisation efforts to see maximum returns.
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Promotional FeaturesHow food ingredients companies can drive sustainable change throughout the supply chain
Climate change is top of the agenda for businesses and consumers alike, driving food ingredients companies to take action to improve their sustainability impact. Here we explore the strategies ofi is implementing, and the learnings we can take from their progress.
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Promotional Features2025: A transformative year for UK retailers and the path to smoke-free communities
With changes ahead for the UK’s nicotine market in 2025, Patrik Hildingsson, VP of Communication and Public Affairs at Swedish Match, highlights the need for responsible growth in the nicotine pouch category.
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Promotional FeaturesHow the EU is pursuing quality through sustainable practices
Retailers are under pressure to source products sustainably and, in Europe, a new campaign from the EU shows how it is supporting quality and sustainability across its food producing regions.
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Promotional FeaturesHow AI is saving supermarkets from commodity crises
As climate disruptions drive up costs for key commodities like coffee, cocoa, olive oil, and sugar, discover why supermarket buyers need to embrace AI-driven sourcing tools to stay competitive.
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Promotional FeaturesHow retailers can embrace the EV opportunity
As more consumers move to driving electric vehicles, retailers are embracing the opportunity of offering charging points. Here we explore the value and challenge of investment.
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Promotional FeaturesHow Coca-Cola delivered consumer campaign objectives with mobile coupons
Discover how Coca-Cola and other leading brands are using mobile coupons to deliver instant rewards.
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Promotional FeaturesHow beverage cans enable brands to create optimum shelf-standout
With beverage cans already ahead of the field on sustainability, their modern and colourful design potential, with infinite possibilities, also has the power to differentiate brands on-shelf, giving them a wow factor.
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Promotional FeaturesWhy lockers are dominating out-of-home delivery
With out-of-home parcel delivery soaring and expected to continue its upward trajectory, both consumers and retailers can benefit from the convenience, affordability and safety of parcel lockers, as InPost explains.
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Promotional FeaturesHow snackification and digital innovation are transforming the seafood category
Numerous factors are converging to shape the future of the seafood category, significantly impacting retailers. Seafood from Norway explore how to make the most of this evolving category.