All promotional features – Page 10
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Promotional FeaturesWhy Wales is backing a sustainable approach to boost food and drink success
Growing ethical consumerism in food and drink means shoppers increasingly expect suppliers to embrace sustainable production. Discover how the Welsh Government’s Food & Drink Sustainability Cluster is helping manufacturers support each other and achieve B-Corp, boosting awareness and sales.
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Promotional FeaturesHow to win the sugar reduction challenge
With consumer pressure for food and drink that supports their increasing focus on health and wellbeing, the beverage industry is under pressure to deliver a diverse and well-rounded offer, with reduced sugar, natural ingredients and clean labels. So how can it set itself up for success?
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Promotional FeaturesHow the market for RTD coffee is changing
Ready-to-drink coffee is up 37%1 in value since last year and showing signs of huge growth potential. Experts from Costa Coffee and it’s RTD distributor Coca-Cola Europacific Partners discuss the key challenges and opportunities of this burgeoning segment.
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Promotional FeaturesThe rising importance of local convenience
During the Covid-19 pandemic consumers fundamentally shifted the way they spent their time and money, but what comes next for local convenience retailing?
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Promotional FeaturesIs technology the answer to packaging and labelling challenges?
Growing consumer demands for safe and sustainable food packaging combined with extensive legislative regulations, have created big challenges for food and beverage producers when it comes to effectively delivering on packaging and labelling.
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Promotional FeaturesHow can suppliers navigate incoming inflation?
Navigating through inflationary times: what strategies can we expect from FMCG leaders and retailers in 2022?
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Promotional FeaturesWales steps up to labour shortage issue
While recruiting skilled labour into the food and drink manufacturing industry has long been a challenge, it has been exacerbated by recent events. Now, the Welsh Government is pulling out all the stops to address the issue head-on.
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Promotional FeaturesRedefining trade and shopper marketing for a digital discovery world
How grocery can close the loop via bricks and clicks
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Promotional FeaturesWhy innovation intelligence is key to successful product development
Most product development in consumer goods is being done blind, leading to waste and high product failure. It’s time to change, and innovation intelligence is the answer.
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Promotional FeaturesDigital twins and the FMCG sector – what marketers need to know
FMCG marketing content is accelerating across platforms, putting pressure on those creating it to step up to the challenge. Yet technology such as digital twins could prove to be the best solution, says Moving Picture Company.
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Promotional FeaturesWhy collaboration is key to the net zero goal
With the UK setting out its plans for decarbonisation, the food and drink industry is clear that government support and collaboration will be key to achieving the net zero target. Wales’ public-private collaborative approach is a leading example of how this can be achieved.
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Promotional FeaturesPushing the innovation boundaries for a circular economy
Growing consumer pressure to reduce waste, combined with a will by businesses to meet wide-ranging environmental targets, have created opportunities for packaging, supplier and retail companies to take the lead on flexible plastics innovation and recycling, says Amcor Flexibles
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Promotional FeaturesMasterclass: ways to grow your biscuit range successfully
The biscuit category is purchased by nearly every household in the UK, with 1.5 billion purchase occasions every year. In a new Masterclass series, Mondelez International identifies the key trends driving the market and suggests ways retailers can grow their biscuit sales, based on insight, innovation and investment.
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Promotional FeaturesHow can technology help grocery retailers reduce fresh food waste?
Despite increasing concerns surrounding food waste, more than 89 million tonnes of food are thrown away every year in Europe. And the situation is likely to get worse unless significant changes are made.
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Promotional FeaturesMaximising efficiencies in the UK supply chain
It’s no secret that the UK supply chain and, with it, the logistics sector have been under considerable strain over the past few months. Here, two logistics players, LPR and Prologis, look at the broader picture of the market and identify the challenges in their specific sectors.
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Promotional FeaturesWhat is the ultimate shopper experience? And do you have what it takes to deliver it?
The online grocery channel is growing at a phenomenal speed. But are your products discoverable to shoppers? And are you ready to win on the digital shelf?
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Promotional FeaturesFirst-party data at scale will win consumers in a disruptive FMCG landscape
In an increasingly competitive landscape, first-party personalised data at scale is the way forward for FMCG companies to address changes in consumer demand and stay ahead of the field, says SAP.
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Promotional FeaturesNavigating promotional restrictions on HFSS products
With high-fat, -sugar & -salt (HFSS) legislation on the horizon, it is now more important than ever to measure the effectiveness of promotions and ensure in-store compliance and on-shelf availability, says consumer goods software specialist Exceedra.
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Promotional FeaturesSustainability and the customer feedback loop
With consumers more eco-conscious than ever before, consumer packaged goods (CPG) companies need to be one step ahead of the curve on sustainability, showing how they can innovate products and services that meet shoppers’ changing demands. And technology can help them achieve this, says SAP
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.