Already have an account? Sign in here

Sign up to free guest access

tick_25

Explore our in-depth fmcg intelligence

tick_25

Sign up to our daily and topic newsletters

Register now
  • Shades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape

  • Vapes, pickles and TikTok Shop: Food & Drink Expo 2025’s top trends

  • With Love, Meghan: an insubstantial look at ‘the joy of hostessing’

  • Stars Cher and Javier Bardem shine for Uber Eats

  • Diageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward

  • Stanley Tucci’s new food memoir is warm but lacks depth

  • Bottom-line growth in fmcg will soon come from cultural moments

  • Celebrity brands get attention – but can they thrive long term?

Already have an account? Sign in here

Sign up to free guest access

tick_25

Explore our in-depth fmcg intelligence

tick_25

Sign up to our daily and topic newsletters

Register now

Special offer: £1 a week

Subscribe Now