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  • Is Feastables founder MrBeast a good ally for Tony’s?

  • What’s behind Moët Hennessy’s Beyoncé whiskey play?

  • Why Sidemen’s Best Cereal is destined for long-term success

  • Five years and £50m looks ambitious to do away with seasonal labour

  • Ottolenghi is match made in heaven for a post-Heston Waitrose

  • Prime’s meteoric rise shows the power of ‘fame’ NPD

  • How ‘pop stars’ The Sidemen are setting their sights on food

  • How fmcg can learn from YouTuber success stories

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