All Celebrities articles – Page 2
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Analysis & Features
Political digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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News
Margot Robbie’s Papa Salt Coastal Gin to get UK launch
The gin is made at a zero-waste distillery powered by renewable energy
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News
Budweiser Brewing Group enlists Pixie Lott for UK Brutal Fruit Cider launch
The South African fruit cider is targeted at younger and female shoppers
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Big Interviews
Chris Packham on taking his environmental crusade into grocery
The TV presenter has little time for the NFU and is also targeting the ‘catastrophic’ salmon fishing industry. But he believes a new rice brand can help make a difference
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News
Alex James’ Britpop brand extends into rosé and adds lower abv elderflower spritz
The pair join Britpop Brut, an 11.5% sparkling non-vintage launched by the Blur bassist in 2023
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News
Ocado enjoys ‘Clarkson’s Farm effect’ as new series sees British produce sales soar
“This clearly captured consumer interest,” Ocado Retail said
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Analysis & Features
Store radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media
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News
Kiefer Sutherland’s Red Bank whisky to get UK launch
The tipple will be distributed by Mangrove Global
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Comment & Opinion
Five years and £50m looks ambitious to do away with seasonal labour
One wonders what a £50m investment in funding to accelerate farm automation over the next five years might achieve
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Category Report
Snacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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News
PG Tips enlists Top Boy’s Ashley Walters for £12m ‘Rock Solid’ push
The spot was directed by Steve McQueen and features music from Ezra Collective
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Comment & Opinion
Ottolenghi is match made in heaven for a post-Heston Waitrose
The Ottolenghi reputation brings the inspiration and pizazz Waitrose shoppers typically expect
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News
Jeremy Clarkson’s Diddly Squat brand hits Amazon Fresh shelves
It is the first major listing for Clarkson’s brand
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Profiles
Ibis Rice’s Nicholas Spencer on Cambodia, dancing and Chris Packham
‘I grew up watching The Really Wild Show and admire Chris Packham – having him as brand ambassador for Ibis Rice is a dream come true’
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News
Persil hires Usain Bolt to promote new ‘short-cycle’ detergent
Bolt will feature in a multimillion-pound campaign to promote Persil Wonder Wash from May
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Comment & Opinion
Prime’s meteoric rise shows the power of ‘fame’ NPD
The Prime story shows the country wants to be inspired and engaged by our products, says YF CEO Thea Alexander
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News
Fiddes Payne to cut 20 jobs after losing Jamie Oliver contract
The Grocer understands that more than 20 roles are being lost out of a total workforce of about 50 staff
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News
M&S launching ‘biggest ever marketing campaign’, with Tom Kerridge
The new campaign will continue the ‘Farm to Foodhall’ theme of a series of M&S TV ads which ran last year featuring Kerridge
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Comment & Opinion
How ‘pop stars’ The Sidemen are setting their sights on food
The Sidemen may seem like a bit of fun, and their content certainly doesn’t take itself too seriously. But make no mistake, their commercial ventures are not a sideline
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Comment & Opinion
How fmcg can learn from YouTuber success stories
Influencers who have successfully monetised their audiences are now moving into fmcg spaces with enviable returns, says Daniel Quinn, head of innovation at The Forge
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