All New product development articles
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News
Budweiser launches limited edition ‘Home Again’ cans to toast Lionesses triumph
The cans are in participating Sainsbury’s stores now
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News
Cranswick debuts protein-rich snack brand aimed at time-poor consumers
Available through Sainsbury’s, the continental-inspired lineup features Chorizo Coins, Chorizo & Cheddar, German Salami & Cheddar, Peppered Saucisson Sec, Parmesan Saucisson Sec and Snack Fuet flavours
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News
‘Less smokey’ Rosaluna mezcal gets UK launch
The spirit offers the ideal base for margarita cocktails, according to its UK distributor
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News
Redefine Meat launches Shawarma SKU into Ocado
The alt meat brand has expanded its range with the launch of an “authentic spicy” Shawarma option
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News
DTC catfood brand Untamed lands first supermarket listings
The catfood brand – which promises “human-grade ingredients you can trust” – is now in Tesco and Sainsbury’s nationwide
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Tony’s Chocolonely unveils Sainsbury’s exclusive format
Four ‘fan favourite’ variants have rolled into the retailer in a new bar size
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News
The Sidemen iced coffee brand Sides Coffee to get retail launch
New flavours, including a protein variant, will be added to the lineup in 2026
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News
Wild adds roll-on deodorant to refillable personal care offer
The innovation comes in four fragrances, with a choice of four aluminium case designs
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News
The Curators and Tajín launch chilli & lime pork puffs
The limited-edition snacks have launched via The Curators’ webstore
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Analysis & Features
What’s the story behind Pepsi’s prebiotic cola push?
Pepsi’s functional turn is in line with wider soft drinks trends, but the functional cola risks alienating brand loyaltists
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News
McCoy’s unveils ‘NFL-inspired’ crisps and Super Bowl promotion
McCoy’s is offering shoppers the chance to win an all-expenses-paid trip to the event
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News
Fox’s Rocky adds Stack’d sandwich biscuit with cream filling
This is the latest launch in a stream of innovation from owner Fox’s Burton’s Companies
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Comment & Opinion
How big fmcg company cutbacks are putting innovation at risk
With recent pullbacks on investment, Caleño Drinks founder Ellie Webb fears innovation will continue to stall
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News
Angus & Oink debuts table sauces and meal kits in Tesco
The extended product range has rolled into 557 stores
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News
Cadbury insists Bournville recipe has 'not changed' in new-look launch
Cadbury’s ingredient list update coincides with a ‘modernised’ overhaul of the Bournville brand
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News
Candy Kittens ties up with M&S for British Classics sweets range
The sweets are packaged in ‘bold’ stripy pouches
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News
Tribe and Wildfarmed launch co-branded oat bars into Sainsbury’s
The bars are made using Wildfarmed’s regeneratively grown oats
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News
Centrum adds Vitamin D Boost multivitamin tablets
The innovation promises six times more vitamin D than the established Centrum Advance.
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News
Trophi rolls out 20-strong range of ambient Greek foods
The innovations span olives & vegetables, spreads & sauces, snacks & salsas, meal kits & traditional breads, and sweet treats
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News
Anspach & Hobday taps Maldon Salt for ‘salty-sour’ collaboration ale
The two brands previously collaborated to release the Sea Salt & Lime Gose in July 2022