Australian coconut water brand Cocogen has launched its electrolyte-boosted coconut water in over 300 large-format Tesco stores and online.
The brand, which is part of Tesco’s 2026 Accelerator Programme, launched last year and is also sold in Australia, New Zealand and Singapore.
Coconut Water + Electrolyte (rsp: £4.50/one-litre) combines 99% coconut water with added magnesium citrate and sodium citrate.
The NPD aims to bring new shoppers to the category via “taste, added electrolytes and a distinctive brand identity”.
“Great taste comes first for us. We want to make coconut water a drink more people reach for, especially Gen Z shoppers who might not have considered the category before,” said Damon Gorrie, co-founder of Cocogen. “Launching with our new Cocogen Coconut Water + Electrolyte at Tesco is an exciting first step in bringing our coconut water portfolio to a wider audience.”
It comes with sales of coconut water surging in UK supermarkets. Value sales are up 44% to £111.2m over the past 52 weeks [Circana 52 w/e 3 October 2026].
Vita Coco remains the largest coconut water brand in retail, with over 75% market share. Over the past year, its sales have climbed by 32.5% to £75.6m, on volumes up 24% [Circana 52 we 11 July 2026].
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