Waitrose news and analysis
Waitrose & Partners is a supermarket chain owned by the John Lewis Partnership, which is the UK's largest employee-owned business. It operates more than 300 stores across the UK. The Grocer covers Waitrose with news, analysis, insight and opinion, including pricing comparisons, brand positioning, and market performance.
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Comment & OpinionWhy Waitrose, not Asda, is flourishing in tough times
As consumers are hammered by the high cost of living, why is Waitrose flourishing while Asda finds trading tough?
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NewsWaitrose hails ‘tinification’ trend as sales of canned wine and RTD cocktails soar
Top-selling RTD cocktails in Waitrose include serves from Cîroc, Moth, Funkin, White Claw, Absolut and Bottlegreen
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NewsWaitrose invests £20m in own label price cutting campaign
Waitrose is cutting prices by an average of 12% across more than 160 own brand lines
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NewsWaitrose to open two stores on sites leased by Asda
Waitrose will open stores this autumn in Hale Barns, Manchester and Cricklewood in northwest London
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NewsWaitrose deal sees Scottish eggs sold to customers for the first time
The deal between the Scottish business and premium retailer will see Duncan Farms’ free-range and organic eggs rolled out across Waitrose stores in Scotland
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NewsTesco appeals for supplier support on ‘food first’ strategy
Tesco last week unveiled a new set of strategic priorities, promising to turn up the heat on rivals by investing in quality and innovation as well as price
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NewsOdysea and Waitrose join forces in feta collaboration
The feta has been made through traditional methods in Thessaly – a Greek region renowned for the diversity of its grasses and wild herbs, which add to the feta’s flavour
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Range PreviewPremium picky bits and beefy barbecue: Waitrose summer range 2026
Waitrose hopes to make summer 2026 the season of upgraded barbecues, deli-style sharing and global-inspired grazing, with more than 120 new products
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NewsGymkhana to debut Michelin-starred BBQ flavours in Waitrose exclusive
Gymkhana Fine Foods’ new BBQ range features ‘easy-to-cook’ chicken and salmon dishes
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NewsOttolenghi launches dressings and ‘fresh deli staples’ in Waitrose expansion
Ottolenghi has expanded its Pantry range in Waitrose
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Range PreviewWaitrose and Disney+ launch ‘Noshtalgia’ range for Rivals season two
The eight-strong lineup includes Scotch Egg Sandwich, Thousand Island Prawn Sandwich, Steak Diane Handcooked Crisps and Bloody Mary Prawn Cocktail Flavoured Handcooked Crisps
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NewsWaitrose launches nitrite-free ham as demand soars
The range includes British Roast Ham and British Honey Roast Ham, which will join existing nitrite-free smoked and unsmoked bacon lines
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NewsWaitrose launches in Heathrow Airport through wholesale partnership
The partnership with Relay stores marks a new direction for Waitrose’s wholesale supply business, supplying airports for the first time
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Category ReportWhat’s the outlook for meat alternatives?
Plant-based meat is facing a challenge in grocery
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Grocer 33How Waitrose Harborne beat bigger rivals in Birmingham mystery shop
Waitrose Harborne GSM Mike Turner on gifting products to shoppers and plans to upgrade the shop
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Grocer 33‘Relaxed’ Waitrose store is Birmingham’s best supermarket
Waitrose excelled on customer service and features, with our shopper praising all staff she interacted with as “extremely friendly, helpful and efficient”
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Category ReportThe rise of ‘affordable indulgence’
Deli is often associated with excitement and flavour, but it’s rarely known for coming cheap
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NewsPrésident enters cream cheese category with whipped SKU
The Lactalis UK & Ireland-owned brand said the product was designed to attract new shoppers through its ‘distinctive whipped texture and rich, indulgent flavour’
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NewsWaitrose to refurbish 30 stores as part of £1bn investment
Waitrose said today the plans were part of its ongoing multi-year £1bn investment into its physical store estate
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Grocer 33‘Excellent’ Sainsbury’s is the best store in Sheffield
Our shopper praised Sainsbury’s ‘excellent condition’ and said it was ‘worth the trip’