Waitrose news and analysis – Page 2
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Analysis & FeaturesReview of the Year 2025, day 31: Villain of the year
The Grocer’s 2025 Review of the Year dives into the biggest stories to splash across our pages this year. From PR shockers to villains, u-turns, scandals and more, stay tuned throughout December
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NewsConsumer testing reveals best Christmas ad… and it’s not Waitrose
This year has been record-breaking for ad effectiveness, says System1
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NewsHarrods promotes new retail director in executive team expansion
Mark Blundell has held several branch manager and customer roles at Waitrose and John Lewis, before joining Harrods in 2018 as head of retail prospects and services
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NewsCircular economy giant Reconomy announces tag partnership with Polytag
The move will see Polytag’s UV tag detection and trace technology installed at Reconcomy brand Casepak’s materials recycling facility in Leicester
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NewsWaitrose reports rise in bakery sales propelled by younger shoppers
Waitrose said it had attracted new customers to the category, including younger shoppers ‘looking for trend-led innovation in flavour and premium ingredients’
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NewsDeliveroo dips into meal kits with Waitrose-owned Dishpatch
Users will be able to select from 13 meal kits designed by top chefs including Angela Hartnett, Rick Stein, Sabrina Ghayour and Atul Kochhar, as well as a line of desserts.
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NewsWaitrose becomes first supermarket to roll out invisible milk tags in recycling drive
Waitrose has added the tags to the majority of its own-label milk range
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NewsKeira Knightley and Joe Wilkinson star in romcom Waitrose Christmas advert 2025
Waitrose’s Christmas ad follows a meet-cute at the Waitrose cheese counter with Keira Knightley and Joe Wilkinson over Sussex Charmer cheddar
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NewsBritish-Indian vodka brand Desi Daru seals grocery debut
The challenger brand’s Alphonso Mango Vodka has landed in 140 Waitrose stores nationwide
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NewsWaitrose opens ‘food lovers’ concept store to test ideas
Waitrose said the new development at its Newbury store was aimed at ‘reinforcing its mission to be the first choice for food lovers’
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Grocer 33Waitrose offers the best online delivery experience in Lewisham
Waitrose was the only delivery that arrived without any unavailable, substituted or missing items
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Grocer 33Waitrose CFC manager Matt Price on running a ‘military operation’ at Christmas
‘London is a tough battleground for online ordering, and incredibly challenging as there’s so many options and such intense capacity’
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NewsWaitrose starts rolling out new ‘Little Treats’ across its estate
The ‘Little Treats’ initiative allows members of the MyWaitrose loyalty programme to claim up to three benefits each month
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NewsWaitrose invests £1m to boost nature-friendly farming
Touted as a ‘significant step up’ for the supermarket giant’s Farming for Nature programme, it has partnered with the Soil Foundation Exchange and Regenified to support farmers with tools, advice and certification
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NewsWaitrose set to double British butternut squash harvest after ‘perfect’ summer
Waitrose said this autumn marks the first time British butternut squash has been available on such a large scale
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Grocer 33Waitrose crowned best supermarket in Harrow mystery shop
This week’s smallest store offered a ‘very enjoyable experience’
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Grocer 33Waitrose South Harrow’s Rob Pender on commuter customers and Halloween sales
‘It’s a very busy, 24-hour operation, and the first store I’ve managed where there is a petrol station, which has added layers of complexity’
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NewsAutistic man ‘sacked’ by Waitrose offered paid role by Asda
Tom Boyd has been offered two paid shifts a week by Asda after he was let go from Waitrose’s Cheadle Hulme store
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Comment & OpinionHow Waitrose’s good intentions became a PR disaster
Waitrose this morning awoke to a flurry of headlines decrying its decision to ‘sack’ Tom Boyd, 28, who had been stacking shelves at the retailer for four years
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NewsWaitrose criticised for axing autistic volunteer
Charity worker Frances Boyd from Stockport said her 27-year-old son Tom Boyd had done over 600 hours of work experience at a store in Cheadle Hulme, Greater Manchester