Waitrose unveils ‘supermarket first’ Championing Regenerative Farming logo

Waitrose Duchy Organic British Free Range Unhomogenised Whole Milk

Source: Waitrose

Waitrose said the innovation ‘highlighted the start of the regenerative farming journey which Waitrose dairy farmers are practising on their farms’

Waitrose is claiming a “supermarket first” after revamping its own-label fresh milk range with new labelling highlighting its regeneratively farmed status.

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