Aldi news and analysis
Aldi is a discount supermarket chain, which operates more than 1,000 stores in the UK. It focuses on stocking private-label products and regularly rotates the Specialbuys found in its middle aisles. The Grocer covers Aldi with regular news, analysis, insight and opinion, including updates on store expansion, pricing strategy, and its impact on the grocery sector.
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NewsKevin and Katie tie the knot as Aldi closes its 2025 Christmas ad saga
The final instalment – airing from 6am on 27 November – picks up where the stag do chaos left off
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NewsAldi to sell Christmas veg for 8p in ‘Super Six’ deal
The festive 8p range will be Aldi’s weekly promotional ‘Super Six’ fruit & veg lines from 18 December
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NewsConsumer testing reveals best Christmas ad… and it’s not Waitrose
This year has been record-breaking for ad effectiveness, says System1
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Comment & OpinionSupermarkets and the NFU are united in calling for family farm tax u-turn
There is still time for the government to act at the budget, says NFU president Tom Bradshaw
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NewsAldi forecasts bumper year for British apple sales after successful harvest
Aldi has sold around 30,000 tonnes of British apples over the past year, equivalent to one in five of all apples sold in the UK
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NewsAsda marketing boss Adam Zavalis to leave after two years
Zavalis’ exit is the latest shakeup to Asda’s new-look customer and marketing team as Allan Leighton looks to breathe new life into his turnaround plan
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NewsLidl and Aldi lead the way with British fruit sales
The latest data from British Berry Growers and British Apples & Pears showing retailer sales of British produce has underscored consumer demand for home-grown fruit, they said
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NewsAldi’s Kevin the Carrot returns for chaotic stag do in 2025 Christmas ad
Kevin is stranded at the North Pole in nothing but a mankini after a stag do gone wrong. Will he get home in time for the wedding day?
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NewsAldi teases return of Kevin the Carrot in Love Actually-inspired Christmas ad 2025
Aldi has dropped a 10-second teaser confirming the return of its much-loved Christmas character Kevin the Carrot
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NewsAldi launches ‘colleague shops’ in its warehouses to tackle food waste
The shops in Aldi’s 11 UK regional distribution centres will allow staff to buy food that is still safe to eat but can no longer be sold in stores
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NewsAldi introduces new logo to signpost healthier choices
Aldi’s Live Healthy logo launch comes after Lidl introduced a Live Well label in August
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NewsAldi launches online hub to support women through menopause
The hub offers nutritional guidance, shopping list inspiration and “pocket-friendly meal ideas”
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NewsTesco seeking 28,500 temps with ‘just the right attitude’ for Christmas
The supermarket said it is looking for candidates “who can bring warmth, enthusiasm and a helpful service to every shopping trip”.
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NewsAldi trolls Tesco and M&S with real cake sandwich
The NPD will be stocked in Aldi’s bakery aisles for a limited time
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Promotional FeaturesWhy grocery’s one-stop shop evolution matters now more than ever
Repositioning supermarkets as multi-service hubs creates convenience and boosts footfall. With tighter household budgets, find out which services are offering a compelling reason to visit and sparking impulse buys that might otherwise be missed.
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Comment & Opinion‘Erratic’ buyers are on increasingly thin ice over forecasting
Failure to forecast accurately and fairly is a serious issue if taken to the extreme
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Grocer 33Aldi wins cheapest supermarket in Super Grocer 33 battle… by 38p
Aldi and Lidl’s prices were identical on 30 of the 33 items in our basket
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NewsAldi adding ‘reduced to clear’ zones in UK stores
Discounted products are added to the bays throughout the day, helping shoppers save on items that might otherwise go unsold
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NewsAldi settles out of court in historic GSCOP case
Aldi and its former sprout and brassica suppliers, John Clappison and Matthew Rawson, have come to a ‘confidential settlement’