Aldi news and analysis
Aldi is a discount supermarket chain, which operates more than 1,000 stores in the UK. It focuses on stocking private-label products and regularly rotates the Specialbuys found in its middle aisles. The Grocer covers Aldi with regular news, analysis, insight and opinion, including updates on store expansion, pricing strategy, and its impact on the grocery sector.
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Comment & OpinionIs Lidl’s Little Moons ‘dupe’ a sign the game has changed?
If Lidl’s version is a dupe, it is one that appears to have adopted relatively little in the way of packaging design cues from Little Moons
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NewsAldi reveals list of ‘priority locations’ for new stores
The list runs to 160 locations across the UK
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NewsAldi wins World Cup battle for social media attention
Aldi won 34% of ‘share of creator voice’ around the World Cup, compared with runner-up eBay’s 31%, according to research
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NewsAldi average prices fall as rivals’ increase, data shows
Unit prices at Aldi have dropped steadily since quarter four of 2025, while those of each of the other five – Tesco, Sainsbury’s, Asda, Lidl and Morrisons – have dipped and then risen again in 2026
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NewsAldi to recruit more than 450 entry-level store assistants
Successful applicants will earn £13.50 per hour nationally and £14.88 within the M25
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NewsFDF fibre campaign reports vast improvement in servings
The FDF today revealed its Action on Fibre campaign had seen big improvements in fibre across products such as bread, yoghurts and snacks
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Comment & OpinionRetailer turnaround plans always cost suppliers money
A retailer’s reset exists to improve the retailer’s economics – it clearly helps to dress the wolf in sheep’s clothing, says David Sables, CEO of Sentinel Management Consultants
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News10 Aldi shoppers to win free five-minute trolley dash
The ‘Supermarket Sweep’ competition has already raised over £60,000 in Scotland and Aldi has now brought it to England and Wales
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NewsLidl loyalty discounts now claimed in over half of shopping trips
The rate of shops involving a coupon reward has more than doubled from 26% in March 2025 to 57% in May 2026
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NewsAldi leads strawberry price cuts as promotions ramp up
Aldi has triggered a wave of strawberry price cuts across UK supermarkets, with rivals quickly matching its budget-tier reductions
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NewsAldi bakery volumes allow Manchester supplier Sheldon’s to plan new factory
Family-owned bakery Sheldon’s said it had more than doubled its volume of supplies to Aldi over the past decade
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Comment & OpinionAldi’s £50 giveaway won’t help sales, but it shows what’s going wrong
Without a loyalty scheme, Aldi lacks a way to connect with customers directly
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NewsM&S brings back viral Strawberry & Creme Sandwich
The sandwich went viral on social media last year and raised questions about tax
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NewsAldi giving away a £50 voucher a day in July and August
Aldi is billing its latest voucher competition as its way of helping families with the added costs of looking after children during the school holidays
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NewsAsda and Aldi the two worst-performing supermarkets for sales growth
Asda was the only supermarket to suffer a sales decline in Worldpanel’s latest data, while Aldi put in the weakest growth
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NewsUK retail parks ‘effectively full’ after Aldi and Lidl expansion
The vacancy rate stands at just 1.8% once obsolete units and those empty for more than three years are excluded, according to Savills
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NewsAldi reveals locations of next 16 new stores
Areas in line to get a new Aldi over the coming months include Watford and Hoxton in London, Hattersley in Greater Manchester, and Balsall Common in the West Midlands
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Comment & OpinionOwn label has overtaken branded innovation – and that’s not something to celebrate
The system is not designed for experimentation – it demands certainty and therefore incentivises brand-tweaking, not innovation, says David Sables, CEO of Sentinel Management Consultants
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NewsAldi to upgrade 25 stores across the UK this summer
Locations set to benefit from upgrades include London, Aberdeen, Nottingham and Manchester
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Comment & OpinionWhy would Morrisons be in supplier talks with Sainsbury’s?
Morrisons has reportedly entered talks with representatives from rival supermarkets, including Sainsbury’s, to sell more goods from its Myton manufacturing arm