Iceland news and analysis
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Comment & OpinionIceland’s push to dominate retail media will be a challenge
The success of Iceland’s ambitious retail media rollout will depend on its ‘long tail strategy’ and how well it can monetise its retail media data
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NewsIceland to roll out thousands of digital screens in major retail media push
Iceland has appointed Adam Smith as its first ever head of retail media to lead the new in-house team
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Analysis & FeaturesHow pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
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NewsIceland leading new sector push to employ thousands of former prisoners
Iceland is leading talks to form a new coaltion of food and drink companies to help increase the number of opportunities offered to former offenders, as the UK battles a prison overcrowding crisis
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NewsIceland Foods EV rollout not ‘happening fast enough’ Richard Walker admits
Walker called on the government to make it easier for retailers to transition their delivery fleets to EVs
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NewsEG On The Move to trial new supply deal with Iceland
The move comes as Iceland continues to expand its convenience offer, following a restructure of its c-store network in April 2023
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NewsIceland drops Keelings brand from fruit & veg own label
When ‘Keelings, Love to Grow’ launched, Iceland claimed it was the Irish grower’s ‘biggest fresh branded range’ to date
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KVI TrackerInfant formula ‘all the same’, says Iceland boss Richard Walker
The retailer has rolled out shelf-edge labels communicating formula’s nutritional equivalence, despite selling four brands at different prices
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Comment & OpinionEvelyn: Iceland-funded film powerfully highlights impact of youth suicide
Iceland CEO Tarsem Dhaliwal has pledged to donate £300,000 more to CALM throughout 2025
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NewsSidemen launch Sides ice cream into grocery through Beechdean tie-up
The ice creams contain pieces of cake and ‘sumptuous’ sauces
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Comment & OpinionGot beef? Iceland u-turn puts style ahead of sustainability
Last week, Iceland announced triumphantly that it would be returning to its traditional, less sustainable, mince packaging in its latest sustainability u-turn
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NewsUK’s top three supermarkets shunning X as retreat grows
So far in 2025, Sainsbury’s and Asda have joined Tesco in not posting on X except in reply to customers
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NewsIceland promotes Kristian Barrett to COO in executive shake-up
Barrett will take responsibility for Iceland and Food Warehouse stores, distribution, digital and retail ops, and supply chain
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NewsPromotions boost supermarket sales in January
Supermarkets kept shoppers spending after Christmas by offering a raft of promotions as take-home sales rose by 4.3% in January
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NewsIceland scraps plastic-saving mince packs with return to ‘classic’ packaging
Iceland has reversed its plastic-saving move, posting on X: “You asked, we delivered. The classic mince packaging is back!”.
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NewsIceland offers ‘hundreds’ of jobs to Sainsbury’s staff affected by layoffs
Iceland made the appeal first via social media and now through a formal release from the company
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NewsAldi rolls out Kri Kri High Super Spoon Protein Ice Cream tubs
Chocolate Hype and Peanut Butter Load provide 24g of protein per 450ml tub
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NewsIceland joins January price war with ‘largest ever’ Mega Deals event
The highlight of the Mega Deals event sees the return of Iceland’s 10 for £10 multibuy promotion, as well as the ramping up of products in its £1 or Less value range
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NewsIceland gears up for health push with expanded MyProtein range
The 20 new products had been ‘designed to support customers’ health goals without sacrificing flavour or convenience’ said Iceland head of innovation and licensing Oliver Gilding
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NewsIceland CEO and former John Lewis boss among food and drink figures given new year honours
Defra permanent secretary Tamara Finkelstein and Regal Foods Group CEO Younis Chaudhry also received honours from the King