Iceland Foods news and analysis
Iceland Foods is a UK-based discount supermarket specialising in frozen food. With about 1,000 stores nationwide, it also operates a larger Food Warehouse format offering bulk and value ranges. Its online shopping service provides home delivery and click & collect options. The Grocer covers Iceland Foods with news, analysis, insight and opinion.
-
Analysis & FeaturesHow pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
-
NewsIceland’s new employee reward puts customers ‘at heart’ of staff recognition
Iceland said this is the first time customer feedback will be linked directly to its wider internal rewards programme
-
NewsSecond Chance Partnership to open Iceland stores in five more in UK prisons
The new ‘retail academies’ will be operated by the charity Second Chance Partnership, which was spun out of the supermarket’s internal prisoner recruitment scheme last year
-
NewsIceland Foods to fund the planting of community orchards in deprived areas
Iceland will invest £50,000 to support the planting of the new orchards in London, Swansea and Glasgow
-
NewsASC‑certified seafood range expanded at Iceland
Having launched into stores on 10 February, the move builds on progress made last year, when the frozen food specialist increased its portfolio of own‑label ASC lines and set a target of surpassing 25 certified products by the end of 2026
-
NewsIceland Foods’ Amazon partnership now ‘nationwide’ after Northern Ireland launch
Iceland has also expanded the offer to Cardiff, Edinburgh and Nottingham
-
NewsIceland Foods launches new store format in country of Iceland
Iceland has launched a new concession into Icelandic retailer Nettó, as it looks to expand its presence in its namesake country
-
NewsIceland’s Richard Walker appointed No 10’s cost of living champion
Iceland’s executive chairman will work with No 10 to shape policy to help people cope with the cost of living crisis
-
NewsIceland boss accuses CMA of giving Aldi and Lidl a ‘free pass’
Richard Walker said the CMA was “kicking this bucket down the road” by putting off its conclusion of a review of supermarket land rules
-
NewsIceland Foods enhances in-store ads with ‘UK first’ sensor tech
The Stratacache will enable Iceland to ‘accurately’ measure impressions on in-store advertisements in real time, by sensing when shoppers pass by the digital screens
-
NewsIceland trailing ‘bagless’ home deliveries in a bid to cut down on packaging
Despite rivals making the switch years ago, Iceland had delayed going bagless until now due to uncertainty over the impact on its frozen products
-
NewsWhich? calls for mandatory front of pack traffic lights
Which? said the inconsistent approach of brands and retailers made it difficult for shoppers to easily compare items and see which were high in fat, sugar or salt
-
NewsIceland Foods expands weight-loss range to cater to GLP-1 users
The 38 new weight-loss lines include ready meals, breakfast omelettes and filled pastas, aimed at GLP-1 users
-
NewsIceland Foods revives ‘Mega Deals’ multibuys in January value push
The volume-driving promotions include offers such as half-price on selected SKUs or combo deals such as five products for £5
-
Analysis & FeaturesSupermarket Christmas and new year opening times 2025
Planning the big Christmas food shop? Or forgot sprouts on Christmas Eve? Here’s a complete guide to festive supermarket opening hours
-
Analysis & FeaturesJob cuts, cyberattacks and loyalty fraud: The top supermarket stories of 2025
From devastating cyberattacks at M&S, Co-op and Morrisons to waves of job cuts driven by soaring employment costs, 2025 proved a turbulent year for Britain’s supermarkets. The Grocer rounds up the top stories that captured attention across the sector
-
NewsIceland Foods to ramp up in-store activations in latest retail media push
Iceland wants to increase opportunities for ‘active selling’ in its stores, whereby salespeople from an external company are able to market face-to-face with customers
-
NewsIceland Foods boss Richard Walker set to be appointed Labour peer, reports say
His appointment to the House of Lords comes less than three months after former Conservative MP candidate Walker declared he was on ‘long-term hibernation from politics’
-
Comment & OpinionDoes the government’s babymilk action plan go far enough?
Retailers were quick to back Starmer’s announcement, but some health and early stage nutrition experts are arguing the government’s plans don’t go far enough
-
NewsIceland Foods trials aisle-roaming robots as part of retail media push
The automated machine roams shop floor aisles, and can be used to display physical products, promote store offers or encourage shoppers to sign up to Iceland’s Bonus Card