All Iceland articles
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News‘Nudge’ technology helps Iceland drivers cut carbon emissions
The dashboard technology ‘nudges’ drivers to improve their driving style
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Analysis and FeaturesWill daring to be different pay off for advertisers this Christmas?
As the Christmas ad tradition took off, supermarkets’ efforts became homogenised. This year, they’re taking risks on quirky creatives
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NewsBabybel launches limited edition Maxi Babybel for Christmas
The snacking cheese brand has unveiled its Maxi Babybel, which comes in at 200g and is expected to hit shelves this month
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NewsIceland slashes marketing budget amid ballooning losses
The retailer recently said it would not run a 2023 Christmas advert
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NewsIceland facing strike action ahead of Christmas period
Workers at two Iceland warehouse sites operated by GXO are considering industrial action
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NewsIceland will not run Christmas ad in ‘no-brainer’ decision to invest in prices
‘This was a no brainer for us’, said Iceland executive chairman Richard Walker
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Analysis and FeaturesWho holds the power at Britain’s biggest supermarkets?
From established giants to emerging disruptors, billionaires to loyal ladder climbers. Journey through the boardrooms of the country’s leading supermarkets
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WebinarHow will Brits cook at home in 2024?
How can brands and retailers tap into Britain’s fast-changing home-cooking landscape? Join our Grocer Vision webinar for an in-depth discussion on the latest home-cooking trends with industry experts.
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NewsIceland kicks off recruitment drive after opening Christmas delivery slots
The retailer wants to fill 1,750 roles across its stores and supply chain
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NewsMultibuys on non-HFSS products increasing across big supermarkets
The Food Foundation tracks the number of multibuy deals offered by the traditional big four and Aldi
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NewsIceland Foods and The Range extend ‘shop in shop’ partnership
The partnership has now been extended to 113 stores, with more planned
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NewsIceland Foods overhauls fruit and veg lines as it targets fresh growth
The supermarket has partnered with Irish fruit and veg supplier Keelings to launch a new exclusive brand
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NewsIceland Foods chairman Richard Walker will not stand as Conservative MP
Iceland Foods’ executive chairman Richard Walker has publicly resigned from the Conservative Party and will no longer seek to stand as an MP for the party
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Comment and OpinionFrom hate to love: why Iceland is getting cosy with Amazon
Five years ago, Iceland’s MD said “We hate Amazon.” So what’s changed?
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NewsIceland cuts price of 500 more lines and doubles £1 frozen range
Iceland claims its latest 500 price cuts mean it has slashed prices on more grocery household products than any other UK supermarket
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NewsIceland launches on Amazon UK site
The discounter joins Morrisons and Co-op as a third-party supermarket partner on the Amazon marketplace
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NewsPlanet Organic store to close after failing to agree lease with Iceland
It is not clear how the closure could affect Renée Elliott’s turnaround plan
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NewsIceland Foods’ interest-free microloan scheme to be extended
The retailer launched the scheme in conjunction with the chairty Fair For You in August 2022
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NewsCathedral City launches red leicester and smoked SKUs in brand first
Cathedral City Our Red Leicester and Our Smoked will launch into 210 Sainsbury’s stores on 13 September
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Daily BreadWhat’s behind Iceland’s ‘biggest ever’ frozen launch?
Close followers of Iceland will know that the supermarket chain is no stranger to bold, if sometimes slightly questionable, marketing claims