The UK petcare category has returned to growth in 2025 with a 1% increase, driven by premiumisation as shoppers prioritise quality nutrition and natural ingredients despite economic pressures.
Given its protein-rich content, cheese has a major opportunity to tap the current health & wellness trend. But can it shake off its image as a guilty indulgence?
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As HFSS restrictions tighten the noose around LHF product promotion, discover how some confectionery suppliers are exploring reformulation alongside different tastes and textures to stimulate demand, while others are playing on their heritage and quality to retain loyal shoppers.
Quality has become essential across all price points as the boundaries between occasions blur and retailers discover growth opportunities across every demographic.
As shoppers seek healthier and premium options, the bread and baked goods sector is seeing dynamic growth.
Although still resilient overall, there is increasing shift in the soft drinks category towards products with a purpose – be it health, energy or wellbeing.
Four months on from the single-use vapes ban, retailers are beginning to adjust, but the stark reality of illegal trading weighs heavy on the minds of suppliers, as they pivot their offer to the new-normal market.
Social media continues to influence shoppers’ choices in the snacking category and ‘snackification’ now represents more than just meal replacement, signalling a cultural shift in consumer habits.
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Ready-to-drinks, cocktails and low & no continue to be the star performers in a market where flavour exploration is ramping up.
From snacks to globally inspired meals and healthy options, the frozen category is rife with innovation and excitement, as suppliers show there is no need for compromise when choosing frozen over fresh.
As they seek to entertain more at home, consumers will be looking for affordable indulgence both for gifting and self-treating, as well as multi-sensory experiences from their festive products.
World foods are broadening their appeal, from African jollof seasonings to Polish kefir, as consumers discover authentic flavours in their weekly shop. The days of rigid ethnic food aisles are over - today’s shoppers want authentic flavours that fit their health goals and busy lifestyles.
Protein and functional foods suppliers are broadening out their offer as consumers’ focus on health & wellness leads them increasingly to the sector.
While efficacy and convenience remain important factors in household cleanliness, the laundry and personal care sectors are increasingly focused on fragrance and freshness to promote personalised wellbeing.
Leading UK franchise & fascia operators are implementing ambitious expansion strategies while addressing mounting economic pressures and intensifying competition from supermarket chains.
As the single-use vapes ban comes into force, nicotine pouches could prove to be the next target for zealous regulators. However, suppliers are pivoting to other products to ensure their businesses continue to thrive.
While economic pressures have not disappeared, the beer and cider industry is adapting and finding new ways to connect with drinkers who are becoming more selective about where and what they spend their money on.
While the free from sector continues to flourish, plant-based suppliers have faced challenges in an environment where their consumer audience, including flexitarians, are watching their wallets.
Whether eaten on-the-go in fast-paced hybrid working or during a leisurely weekend gathering, the opportunities afforded by breakfast & brunch are multiple and diverse. Now, as retailers increasingly realise the occasion’s potential, different strategies to capitalise are coming to the fore and suppliers are stepping up to help.
Despite cost-of-living challenges, packaging suppliers maintain that consumers are still focused on sustainability and environmentally friendly packaging. So, they are continuing drive for improvements in materials and design. However, recycling infrastructure is an ongoing conundrum.
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