As the single-use vapes ban comes into force, nicotine pouches could prove to be the next target for zealous regulators. However, suppliers are pivoting to other products to ensure their businesses continue to thrive.
One point on which they are all agreed, however, is that suppliers, retailers and government need to work together to avoid illicit trafficking and to continue to provide responsible options for those smokers who wish to quit, while protecting industry revenue.
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