Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsAsda and Burger King among founding members of new financial education alliance
The alliance aims to give its members’ combined workforce of more than 180,000 people practical tools to understand and manage their money
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Analysis & FeaturesWhat does David Potts need to do to turn Asda around?
Can former Morrisons and Tesco veteran work his magic at Asda?
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Comment & OpinionCan ‘fantastic operator’ David Potts pull off Asda’s turnaround?
The return of the former Tesco and Morrisons boss to the grocery fold will be one of the most fascinating aspects to the evolving supermarket power battle
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NewsSubway and Asda announce major expansion plans
The move will increase the number of Subway restaurants in Asda stores by more than 50%
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NewsAsda stuns grocery by hiring ex-Morrisons boss as new CEO
Potts, also a former Tesco veteran, was credited with a successful turnaround as boss of Morrisons from 2015 to 2023
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NewsAsda throws price-led festive rave for 2026 Christmas ad
Asda swaps the traditional festive soundtrack for a dance anthem in its 2026 Christmas ad campaign
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Grocer 33Asda is cheapest supermarket in run-up to budget
Asda offered the lowest price for 16 of the products on our list and was exclusively cheapest for seven
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NewsAsda tracker shows families’ spending power crashing ahead of budget
Asda says financial squeeze was being felt the most by low-income households
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NewsAsda and Oscar Mayer combine pizza and lasagne to create Pizzagne meal
Pizzagne was developed in response to consumer demand for more variety and novelty in weekly meals
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NewsSchool leavers get NEETs help with new Asda Roots foundation
The supermarket is piloting a new apprenticeship programme called Asda Roots’ which will start by offering 16 young people permanent roles
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NewsFood giants urge PM to scrap new junk food measure ahead of budget
In a letter to Andy Burnham ahead of next week’s budget, companies including Asda, Coca-Cola and Mars warned the proposals would lead to major cost increases across a huge range of products
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Comment & OpinionEditor’s picks: EasyShop, Asda and budget concerns
EasyShop’s Stelios Haji-Ioannou is confident, but the likes of Amazon have struggled to establish a foothold in grocery
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NewsWorldpanel: Asda’s return to growth proves short-lived
The latest data also tells of subdued grocery sales elsewhere as consumers spend cautiously ahead of the autumn budget
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NewsCautious shoppers constrain supermarket growth, NIQ figures show
Supermarket sales growth has slowed as consumers continue to keep a close watch on household budgets
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NewsThe Curators passes 10,000 distribution points after Asda win
The brand won Asda’s Merchant’s Den programme in May, landing a nationwide listing for its Protein Crisps
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Grocer 33‘Nothing to improve’: Asda offers best shop on the Isle of Wight
Our shopper found the store spacious with ‘no sense of crowding’ and praised the staff who ‘were all friendly and smiling’ and often stopped what they were doing to assist
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Grocer 33Asda Isle of Wight manager on seeing off rivals ahead of Aldi's arrival
Keenan Knight tells The Grocer about swapping Morrisons for Asda his team’s sense of togetherness and the challenges thrown up by running a store on the Isle of Wight
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Grocer 33Asda is cheapest supermarket despite highest annual inflation
Asda offered the lowest price for two-thirds of the items on our shopping list
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Comment & OpinionSainsbury’s, Morrisons, Tesco & Majestic: inside grocery’s consolidation rush
Sainsbury’s explored a Morrisons merger before walking away and Tesco is circling Majestic Wine. What does it tell us about where the grocery sector is heading?
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Comment & OpinionLoyalty schemes: Lidl is flying, but does Aldi boss have a good point?
In one corner, Aldi’s UK chief Giles Hurley has said loyaly schemes are ‘duping’ customers; in the other, Lidl is beating Aldi on every metric of sales growth, thanks partly to its loyalty scheme