Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsAsda restructures commercial team following job cuts
It has seen job roles widened, as well as the adoption of new titles across the buying team at Asda House
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NewsAsda to roll out faster, more reliable internet connection to 500 Express sites
The multi-year deal with Evolve will see more than 450 stores upgraded this year, across the full range of Express formats
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Comment & OpinionRetailer turnaround plans always cost suppliers money
A retailer’s reset exists to improve the retailer’s economics – it clearly helps to dress the wolf in sheep’s clothing, says David Sables, CEO of Sentinel Management Consultants
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NewsDiageo pushes smaller-sized spirits bottles in retail tie-up with Asda
It comes as Diageo looks to hit reset under the stewardship of new CEO Dave Lewis
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Events & AwardsThe Grocer Gold Awards 2026: Grocer 33 — price award
Asda increases number of cheapest shops to take a resounding victory
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NewsLidl loyalty discounts now claimed in over half of shopping trips
The rate of shops involving a coupon reward has more than doubled from 26% in March 2025 to 57% in May 2026
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NewsAsda appoints new George CEO to replace Liz Evans
Helen Connolly will rejoin Asda from New Look, where she is currently CEO
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NewsAsda to cut 150 head office jobs to fuel turnaround plan
Asda is cutting 150 jobs across its Leeds head office, as it rushes to cut costs to fuel its turnaround plan
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NewsAsda expects customers to ‘go wild’ for new Yellow Watermelon snack
The retailer said the new Exceptional Yellow Watermelon Fans tasted sweeter and milder than red watermelon
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NewsTesco reassures shoppers fridge ‘meltdown’ is not estate-wide
Tesco has said it remains confident in its infrastructure after fridges and freezers failed in a number of stores across the country during the heatwave
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NewsAsda online grocery sales drop 8.1% amid website disruption
Asda’s online grocery sales dropped by 8.1% last year as the business suffered from disruption while it transitioned to a new website
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NewsAsda unveils policy enhancements to support Armed Forces community
The supermarket will be increasing its provision for reservists, introducing 10 days of paid leave plus a further five days of unpaid leave annually
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Grocer 33Asda wins cheapest supermarket but rival promos keep the gap tight
Asda’s total basket discount of £2.69 was by far the shallowest this week
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Comment & OpinionWhy Asda chose Amazon to ‘transform’ its retail media game
Asda’s chief customer and digital officer tells The Grocer why the supermarket is partnering with Amazon to overhaul its retail media offer
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NewsAsda Online Doctor opens pre-orders for Wegovy weight-loss pills
Asda Online Doctor has stolen a march on rivals MedExpress and Superdrug by opening pre-orders for Wegovy pills, which received UK regulatory approval earlier this month
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NewsSupermarket meal deal fruit recalled due to possible salmonella risk
SKUs with use-by dates of 23 or 24 June across Asda, Morrisons, Tesco, M&S and Sainsbury’s have been affected
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NewsAsda online orders surge as World Cup ‘hydration breaks’ fuel top-ups
Compared with the previous week, sales of desserts and ice cream have increased by 127%, with beer sales rising by 76%
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NewsB&M appoints new finance chief to join from Asda
B&M has found its new permanent CFO in Atheeq Akbar, after the resignation of interim CFO Helen Cowling in April 2026
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NewsAsda brings in Amazon to ‘transform’ retail media offer
Asda is the first UK retailer to deploy Amazon’s Retail Ad service
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NewsAsda expands Deliveroo partnership to more than 850 stores
It increases the partnership between the pair by more than 50%, with new locations including Darlington, Yeovil, St Austell, Harrogate and Barry