Asda news and analysis
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Category Report
Own label shines: trends in own label 2025
Private label is grocery’s star performer, winning value share from brands thanks to exclusive and premium lines
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News
Sainsbury’s trialling electronic shelf-edge labels in latest tech test
The supermarket installed the tech at three of its larger format stores late last year and has been testing the technology’s impact across different categories, including Beers, wines and spirits, health and general merchandise
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News
Cost price increase requests being rejected by supermarkets
A poll of more than 50 food and drink suppliers shows more than 90% have looked to pass on increased costs averaging 1-6% this year
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News
Morrisons poaches Asda online trading director
The move coincides with Matt McLellan also joining Morrisons from Asda in the newly created role of group data and media director
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News
Cadbury shrinks Freddo multipacks by 20% but prices remain unchanged
Packs of five Freddos have been replaced by packs of four in Tesco
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Comment & Opinion
Inflation’s return is good news for discounters and own label
The start of the new financial year has brought an immediate uptick in inflation, with prices rising 4.1% last month
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News
Tighten rules on charity cash collection in stores, supermarkets told
The Fundraising Regular wants to prevent ’bad actors’ from defrauding shoppers by posing as charity collectors.
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News
Media Bites 30 May: Trump tariff chaos, Asda sales fall, baby formula, drought
Trump’s tariffs can proceed, for now, according to an appeal court
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Comment & Opinion
Will Asda’s ‘green shoots’ be enough to save the struggling grocer?
Asda boss Allan Leighton has been doing the rounds with the message that the struggling supermarket giant is starting to see ‘the green shoots of recovery’
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News
Allan Leighton vows Asda won’t accept cost price increases
Asda’s executive chairman said its turnaround strategy has begun to carve out a price gap with its full-range rivals
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KVI Tracker
Asda lists Uruguayan beef as inflation bites
The new range, developed by Asda’s key red meat supplier Hilton Foods, went on sale last week ’for a limited period’
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News
Big Brother Watch lodges complaint over Asda’s facial recognition trial
The complaint argues Asda is ‘infringing the data rights’ of shoppers
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News
Asda tracker warns of worst inflation in 15 months
While the average household had £11.53 more to spend per week compared with the same time last year, rising living costs wiped out the difference
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News
Media Bites 27 May: M&S, trade deals and store security
Papers had plenty to pick over during the long weekend, but the ongoing M&S developments, the UK’s trade deals and ramped-up store security measures were the frontrunners for many.
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Grocer 33
Asda notches 20th win in Grocer 33 price competition
Asda was offering the lowest price for 19 items, with 15 of these exclusively cheapest
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News
Asda Rewards: shoppers bemoan ‘all but dead’ loyalty scheme
‘Unlike our competitors, Asda doesn’t believe in two-tier pricing,’ the supermarket said
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News
Asda plans £400m in store sell-offs to raise turnaround cash
The supermarket plans to lease the sites back for around 20 years in a ‘sale and leaseback’ scheme
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News
Supermarket bosses promise lower prices after EU deal slashes border checks
Routine checks on animal and plant products moving between GB and NI will be slashed, although not removed completely
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News
Media Bites 20 May: UK-EU deal reactions, Greggs fridges and Diageo plans
The food and drink industry has been quick to react to yesterday’s announcement of the new EU-UK trade deal, whish set out post-Brexit relations on fishing rights and farming exports
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News
Asda blow as top food name leaves after less than six months
Asda suffers another major blow as former Accolade Wines boss set to leave after less than six months as vice president for ambient foods