Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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Grocer 33Promotions carry Asda to cheapest basket this week
Asda offered eight multibuys and four price promotions on our basket
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Grocer 33‘Excellent’ Sainsbury’s is the best store in Sheffield
Our shopper praised Sainsbury’s ‘excellent condition’ and said it was ‘worth the trip’
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NewsAsda rolls out self-serve laundry partnership
Asda will install up to 700 self-service laundry machines across its network, under a new partnership with supplier ME Group
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NewsAsda leads the way on closing hourly gender pay gap
Figures filed with the government’s Gender Pay Gap Service show Asda has the smallest mean hourly gender pay gap for the third year in a row
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NewsAsda rolls out Deliverect tech to manage on-demand orders across Express stores
Through a partnership with Deliverect, the tech organises orders from multiple delivery channels ‘into a single operational flow’
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NewsAsda, Morrisons and Lidl make £1bn worth of sale and leaseback deals
The three supermarkets struck sale and leaseback deals totalling £943m in 2025, according to Colliers
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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NewsMeridian teams up with Halen Môn for sea salt peanut butter duo
The collaboration brings together two Welsh brands
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Grocer 33Asda cheapest for Easter as cut-price veg hits new low
Asda has yet to enter the veg price wars but it has led the market with its discounts on Easter eggs
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NewsAsda restructures buying team as Darren Blackhurst kicks on with ‘bay by bay’ reset
It has seen two levels of buying role consolidated into one, as well as an increase in the number of trade planners
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NewsAsda ‘edging forward’ despite further sales fall, Allan Leighton insists
Leighton was upbeat, blaming the decline on the implementation of Asda’s ‘Project Future’ to decouple its systems from Walmart in August
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KVI TrackerLamb prices up to a third more expensive this Easter
Analysis by The Grocer has revealed that lamb joints are on average 8% more expensive than they were at the same point ahead of last Easter weekend
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News‘Victory’ for more female Asda workers in £1.2bn equal pay claim
The legal saga now moves to its third and final stage, where Asda must justify why its roles predominantly held by women pay less than those predominantly held by men
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NewsEx-Asda commercial boss joins Direct Produce Supplies as CEO
Former Asda commercial chief Kris Comerford has landed the CEO role at major fresh produce supplier Direct Produce Supplies
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NewsAsda invests £80m in 4% above inflation hourly pay rise
Asda will spread the increase over two stages, with a first rise from 1 April, in line with the increase to the national living wage
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NewsAsda recycles ‘milestone’ 20 million coffee pods through Podback partnership
Asda has recycled 20 million coffee pods through its in-store partnership with Podback, with shoppers returning more than 250,000 bags via ToYou counters since January
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NewsAsda wins landmark mandarin variety legal battle
The High Court found that the retailer had not infringed plant breeders’ rights relating to the sale of Tang Gold (Tango) mandarins in its stores, as claimed by Nador Cott Protection
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NewsAsda security staff fear rise in abuse from Mitie outsourcing, GMB claims
Asda claimed the findings of a GMB poll justified plans to outsource store security to Mitie
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NewsAsda to pay staff bonus as ‘thank you’ for work in turbulent year
Executive chairman Allan Leighton confirmed to around 9,500 salaried staff that they will receive a thank you payment at the end of the month, despite some teams having missed their annual targets
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NewsSupermarket Income REIT identifies £500m of potential grocery assets
Property investor Supermarket Income REIT has identified a strong pipeline of opportunities in the grocery real estate market, with £500m of assets available in its core target of UK supermarkets