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Loyalty schemes: Lidl is flying, but does Aldi boss have a good point?
By Steve Farrell2026-10-05T15:16:00
Source: Lidl
In one corner, Aldi’s UK chief Giles Hurley has said loyaly schemes are ‘duping’ customers; in the other, Lidl is beating Aldi on every metric of sales growth, thanks partly to its loyalty scheme
Lidl GB’s CEO Ryan McDonnell was today thrust to the fore in the row over supermarket loyalty schemes, as the discounter announced its annual results.
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