Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
-
NewsMorrisons and Kellogg’s promise kids free breakfasts throughout school holidays
The supermarket will offer free cereal and fruit in its cafés during February half term, Easter, summer and Christmas holidays, as new research reveals 33% of British parents struggle with holiday hunger
-
NewsMorrisons exploring sale of dozens of in-store pharmacies
Morrisons is seeking buyers for its least profitable in-store pharmacies as it looks to raise funds for Rami Baitiéh’s turnaround plan
-
NewsShelves empty of baby formula following Nestlé and Danone recalls
Frustrated parents have taken to X to complain they have struggled to find their preferred formula
-
NewsMorrisons plans physical coupons push in new ‘old school’ loyalty strategy
Physical coupons will be offered to customers in ‘real time’ at the till based on data from their transactions in store
-
NewsJW Filshill appoints Morrisons Daily Scotland franchise boss as BDM
He brings nearly 25 years’ experience in the retail and wholesale sectors to the role
-
NewsMorrisons convenience director to depart after less than year
Matt Heslop’s departure comes as Morrisons plans to open as many as 300 new Morrisons Daily stores a year
-
Comment & OpinionEditor’s picks: accessibility, value ranges and GLP-1 drugs
This week marked a first in the history of the Grocer 33: our inaugural blind or partially sighted (BPS) mystery shop. And for some retailers, the results were nothing short of damning
-
News‘Japanese cheesecake’ trend leads to 30% uptick in Biscoff sales
Foodies across the globe are combining biscuits with yoghurt to make a simple dessert
-
Analysis & FeaturesHow GroceryAid is reinventing itself
GroceryAid’s Kieran Hemsworth and Rami Baitiéh are on a mission to raise awareness of the financial and emotional support on offer for grocery workers
-
NewsPiccolo debuts ready meals for tots via exclusive Morrisons tie-up
The launch is being supported by a dedicated Piccolo-branded destination in stores
-
NewsValue ranges in double-digit decline as Morrisons, Tesco and Sainsbury’s slash products
Morrisons, Tesco and Sainsbury’s have cut their budget own label ranges by up to 15.6%, removing some of the cheapest options from shelves as retailers focus on mid-tier products and alternative value mechanics
-
Range PreviewBattle of the Valentine’s Day supermarket dine-in deals
Retailers roll out their annual dine-in deals while attempting to hold prices steady in a market still under pressure from inflation and loyalty pricing
-
NewsMorrisons poaches Asda manufacturing director in commercial shake-up
Joe Blaize is the latest appointment to Morrisons’ new-look trading team following a major shake-up under group trading director Andrew Staniland
-
NewsMorrisons cuts winter veg price to 37p
CEO Rami Baitiéh said Morrisons would be cutting the price of British White Potatoes (1.5kg), British Sliced Curly Kale (150g), British Savoy Cabbage and Fine Green Beans (170g) to 37p
-
Comment & OpinionMorrisons is the most intriguing symbol operator right now
On top of the 1,000 company-owned, company-operated Morrisons Daily stores (or ‘co-cos’ as CEO Rami Baitiéh refers to them), there are now 700 ‘fo-fos’, or franchise owned and franchise operated stores
-
NewsMorrisons launches online travel service to drive More Card expansion
With More Card particpation above 81%, Morrisons is targetting further growth over the next year
-
Comment & OpinionIs 2026 the year Morrisons finally gets its mojo back?
Successful turnarounds are often underpinned by good vibes as much as a sound strategy
-
NewsMorrisons ‘prepared to protect customers’ as cost and competition intensifies
Morrisons has ‘a lot more to do’ to win back shoppers, CEO Rami Baitiéh admitted, despite ‘robust’ full-year results
-
NewsMorrisons praises ‘resilient’ 2025 results
Morrisons revealed its full-year revenues had grown 3.2% to £15.8bn in the 52 weeks to 26 October 2025
-
Promotional FeaturesBoost ice cream sales with smart POS
Heat up your ice-cream offer with modern POS solutions to make shopping the freezers simpler and save staff time and hassle on clean-up