Morrisons news and analysis
-
Grocer 33
Morrisons beats all comers to win best supermarket in our Norwich mystery shop
‘Fresh and inviting’ produce helps Morrisons Norwich to the win in a Super Grocer 33 week including dicounters Aldi and Lidl
-
Grocer 33
How winning Morrisons Norwich store overcame challenges to stay match-day ready
Next to Carrow Road stadium, Morrisons Norwich thrives on match-day crowds, fresh food and strong online sales
-
News
Morrisons launches its own on-demand delivery platform ‘Morrisons Now’
Morrisons will roll the new on-demand service to 420 stores by the end of October
-
News
Motor Fuel Group revenue soars nearly £2bn to £7bn
The 37.3% jump in turnover – an increase of £1.9bn – gave MFG a £62.5m bump to operating profits
-
News
Cathedral City launches first chilled party food range
The launch includes Cathedral City Cheese & Ham Croquettes and Cathedral City Cheddar Sticks, which rolled out in Morrisons
-
News
Morrisons hires new commercial director for convenience
The new hire brings over 20 years of retail and wholesale experience to the role
-
News
Food sourcing initiative smashes 10 million meals target
The milestone comes less than two years since the launch of the Coronation Food Project
-
News
Morrisons launches exclusive franchise promotion to give More Card shoppers extra points
The ‘Spend-Stretch’ promotion will offer customers spending £15 or more in franchise stores the chance to receive an additional 1,500 More Card points
-
News
Seabrook unveils Waves premium crinkle-cut crisps range
‘Sharing crisps are growing volume ahead of the category,’ according to Seabrook
-
News
Gordon’s unveils Spritz Edition drinks to pair with prosecco
Spritz Edition will launch in the on-trade in Britain in 2026, with ambitions of a global rollout to follow
-
News
Morrisons rolls out AI-powered data tool in bid to ‘transform’ standards
Morrisons’ new partnership with Tecsa has the potential to be ’fairly transformational’ in the way that Morrisons uses data and lays out stores
-
News
Morrisons launches first-ever premium dine-in meal deal for £10
Morrisons’ new premium meal deal offer is £5 cheaper than equivalent offers at Sainsbury’s and Tesco
-
News
Morrisons sets up recruitment strategy for 2026 as it looks to grow Daily estate
The strategy has been initiated by head of wholesale, strategic projects and acquisitions Victoria Lockie, who has been in post since May
-
News
Holland & Barrett to open stores in Morrisons supermarkets for the first time
It is Holland & Barrett’s latest foray into traditional supermarkets alongside its more than 50 concessions within Tesco stores
-
News
Morrisons hires ex-Nisa boss as ops director for company convenience stores
The supermarket said it welcomed Peter Batt to the team as he brought over 30 years’ food and retail experience.
-
News
The Flava People brings back ‘cult’ sauce brand Meat Lust and adds Yo and Guinness lines
Meat Lust was making a return with ‘refined recipes and fresh branding’, The Flava People said
-
News
Morrisons reports ‘strong momentum’ despite food inflation crisis
Releasing its third quarter figures today, for the 13 weeks ending 27 July, the supermarket reported like-for-like sales up 3%, with total sales up 3.5% to £4bn
-
News
Morrisons faces ‘minimum wage’ anger over lack of staff pay rise
Usdaw claimed Morrisons workers had been left ‘angry, disappointed and frustrated’
-
News
Morrisons goes ‘ultra premium’ in biggest fresh relaunch in a decade
CEO Rami Baitiéh described the move as Morrisons’ biggest range reset in a decade
-
Comment & Opinion
Can AI smart trolleys make grocery shopping feel like an adventure?
Morrisons is trialling new ‘AI trolleys’ that it hopes will enhance the shopper experience