Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
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NewsWarburtons snaps up Morrisons’ former bakery in £100m investment
The new site is expected to be fully operational in September 2026 and will create more than 40 jobs
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Comment & OpinionEditor’s picks: Tesco results, retail government bailout, supply chain crisis
Tesco has highlighted another £500m in cost savings for the year ahead and no doubt AI will play a part there
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NewsAsda and Morrisons slide down GSCOP table as supplier relations worsen
The falls in perceived adherence to the code of the two retailers, who have both been conducting major turnaround programmes, comes amid an overall rise in the number of suppliers reporting a code issue over the past 12 months
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NewsEhrmann Cornish Dairy expands high-protein dessert range
The UK-based dairy said its High Protein Creatine Puddings and High Protein Triple Layer Sundaes, both costing £1.99, were available in Morrisons nationwide and online
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NewsMorrisons to cut hundreds of head office jobs in cost-cutting AI push
Morrisons head office staff were called into meetings and notified of the sweeping job cuts on Monday afternoon
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NewsMorrisons revives retro loyalty stamps in renewed More Card push
The promotion, with crystal glassware brand Spiegelau, follows Morrisons’ promotion with Pyrex last year
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Grocer 33‘Excellent’ Sainsbury’s is the best store in Sheffield
Our shopper praised Sainsbury’s ‘excellent condition’ and said it was ‘worth the trip’
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NewsMorrisons to cut the price of ‘thousands’ of spring staples throughout April
Morrisons CEO Rami Baitiéh previously promised that Morrisons was ‘prepared to protect’ customers throughout the year from rising inflation
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NewsAsda, Morrisons and Lidl make £1bn worth of sale and leaseback deals
The three supermarkets struck sale and leaseback deals totalling £943m in 2025, according to Colliers
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NewsSupermarkets to launch biggest-ever joint food poverty campaign
Retailers are launching this year’s Let’s Make a Meal of It campaign next week
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NewsLidl matches Morrisons in grocery market share
It means Lidl has become the joint fifth-largest UK supermarket
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NewsAldi and Lidl battling it out for the Easter shop with big discounts
Aldi has promised £16m in price cuts across Easter ranges while Lidl is offering loyalty members £5 off a £50 Easter shop
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NewsMorrisons adds Wilko concessions as ‘one-stop shop’ strategy continues
The new Wilko aisle in Speke is the first of over 20 planned in Morrisons stores under the first phase of the rollout
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NewsMorrisons and Aldi slash prices on Easter veg to 4p
Both said prices paid to farmers would be unaffected
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NewsMorrisons expands More Card with game and free rewards in latest loyalty move
Morrisons wants to grow participation into its More Card by simplifying the rewards and offers available
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NewsMorrisons sales grow again despite ‘highly competitive’ market
Price cuts and investments in loyalty had helped Morrisons grow volumes and improve sales, it revealed in Q1 2026 results during the first quarter of 2026.
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NewsMorrisons not in negotiations to sell Myton Food manufacturing arm
CEO Rami Baitiéh had reportedly entered discussions with an unnamed private equity firm over a deal to sell the business, which makes meat, seafood, horticulture, bakery and a number of other own-label products for its stores
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NewsAsda recycles ‘milestone’ 20 million coffee pods through Podback partnership
Asda has recycled 20 million coffee pods through its in-store partnership with Podback, with shoppers returning more than 250,000 bags via ToYou counters since January
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NewsRapid grocery: awareness high, usage low finds YouGov
Only 1% of those surveyed used rapid delivery of groceries on a daily basis.
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NewsJempson’s passes £250k milestone in colleague profit share scheme
Jempson’s said the milestone reflected its commitment to ‘recognise the contribution colleagues make to the business every day’