Focus On Easter & Spring: 16 January

By Emma Weinbren (emmaweinbrenwrites@gmail.com) 

Advertising deadline: 4 January 2027

Submissions deadline: 24 December 2026

Print, digital and sponsorship opportunities

Easter isn’t all about chocolate, hot cross buns and roast lamb. A new cadre of fmcg categories are adding festive lines and limited editions to cash in on the occasion. So, which are cutting through?

Innovation: Festive launches

• What have been the standout launches of the period?

• Which unexpected categories are cashing in on Easter?

• Which flavour trends are evident across seasonal lines?

Retailer activity: Early Easter

• How are retailers planning to cash in ahead of an early Easter?

• Who has the most eye-catching activations?

• How are loyalty schemes being used to drive sales?

Roast dinner: Shoppers’ plans

• Are shoppers planning for a traditional roast dinner this Easter?

• Is the price of lamb proving prohibitive this year?

• How are vegan centrepieces faring?

Innovations: We will profile two new products or ranges. We need launch date, rsp, and a hi-res picture of each.