All Easter articles
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NewsM&S fastest-growing bricks & mortar grocer in March
M&S shared the landmark as it forecast its biggest-ever week of British lamb sales
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Comment & OpinionFood inflation: instead of berating industry, Rachel Reeves needs to help
Despite what you may have read, the price of Easter eggs is coming down
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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NewsMore Easter meals at home as weather and cost of living bite, Pilgrim’s says
Research compiled by the meat sector giant showed 54% of households are planning a roast dinner over the Easter weekend, with nearly three-quarters on Easter Sunday
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Grocer 33Asda cheapest for Easter as cut-price veg hits new low
Asda has yet to enter the veg price wars but it has led the market with its discounts on Easter eggs
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Grocer 33Waitrose voted best Oxford supermarket in mystery shop
In keeping with Oxford’s relatively prosperous 542,000 population, it was Waitrose that took the win this week
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KVI TrackerRetailer promotions help drive down Easter confectionery prices
In the absence of multibuy offers, retailers are leveraging loyalty and price promotions to keep down the price of Easter treats
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NewsAldi and Lidl battling it out for the Easter shop with big discounts
Aldi has promised £16m in price cuts across Easter ranges while Lidl is offering loyalty members £5 off a £50 Easter shop
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NewsEaster spending trumps inflation fears, but shoppers set to cut back
Increases to the price of Easter eggs buoyed grocery spend, but Brits will likely begin to cut back amid inflation fears, Worldpanel by Numerator warned in its latest market share data for March
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NewsMorrisons and Aldi slash prices on Easter veg to 4p
Both said prices paid to farmers would be unaffected
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KVI TrackerLamb prices up to a third more expensive this Easter
Analysis by The Grocer has revealed that lamb joints are on average 8% more expensive than they were at the same point ahead of last Easter weekend
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Range PreviewJammy Wheel biscuit egg and yeast extract hot cross buns: Aldi Easter range 2026
Aldi has launched its Easter 2026 range with new value-led chocolate eggs and seasonal bakery items
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Range PreviewPistachio mini eggs and carrot cake hot cross buns: Sainsbury’s Easter 2026
Sainsbury’s has launched its Easter range for 2026 focusing on premium eggs, Nectar pricing and free-from
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NewsEaster egg promotions surge despite government multibuy ban
Two-thirds of Easter eggs are on promotion at major supermarkets, up from 57% last year, as retailers switch from banned multibuys to price cuts with three weeks until Easter
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NewsWaitrose reintroduces loyalty pricing on Easter chocolate
MyWaitrose members can enjoy a third off a selection of Cadbury Easter Eggs and Lindt Lindor truffles
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NewsMcDonald’s launches Cadbury Mini Eggs Frappe and McFlurry
Returning items include the Cadbury Creme Egg McFlurry, Spicy McNuggets and the Double Big Mac
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Range PreviewCherry bakewell hot cross buns and vegan raspberry & dark chocolate eggs: Asda Easter 2026
Highlights from Asda’s Easter 2026 line-up include a pistachio & Himalayan salt white chocolate egg and a caramel, pretzel & honeycomb milk chocolate egg
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Range PreviewSticky toffee eggs and jelly-stuffed hot cross buns: Tesco Easter 2026
Viral dessert-inspired flavours dominate Tesco’s Easter 2026 lineup, with sticky toffee, caramelised biscuit and pistachio featuring across the range
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NewsPoppets undercuts Cadbury with 30% cheaper mini eggs
Poppeggs are solid milk chocolate mini eggs with colourful sugar shells
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Range PreviewBlonde chocolate croissants and cereal milk flapjack: Waitrose Easter 2026
Waitrose is banking on premium formats and trending flavours to drive sales for Easter 2026