All Easter articles
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Range PreviewJammy Wheel biscuit egg and yeast extract hot cross buns: Aldi Easter range 2026
Aldi has launched its Easter 2026 range with new value-led chocolate eggs and seasonal bakery items
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Range PreviewPistachio mini eggs and carrot cake hot cross buns: Sainsbury’s Easter 2026
Sainsbury’s has launched its Easter range for 2026 focusing on premium eggs, Nectar pricing and free-from
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NewsEaster egg promotions surge despite government multibuy ban
Two-thirds of Easter eggs are on promotion at major supermarkets, up from 57% last year, as retailers switch from banned multibuys to price cuts with three weeks until Easter
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NewsWaitrose reintroduces loyalty pricing on Easter chocolate
MyWaitrose members can enjoy a third off a selection of Cadbury Easter Eggs and Lindt Lindor truffles
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NewsMcDonald’s launches Cadbury Mini Eggs Frappe and McFlurry
Returning items include the Cadbury Creme Egg McFlurry, Spicy McNuggets and the Double Big Mac
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Range PreviewCherry bakewell hot cross buns and vegan raspberry & dark chocolate eggs: Asda Easter 2026
Highlights from Asda’s Easter 2026 line-up include a pistachio & Himalayan salt white chocolate egg and a caramel, pretzel & honeycomb milk chocolate egg
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Range PreviewSticky toffee eggs and jelly-stuffed hot cross buns: Tesco Easter 2026
Viral dessert-inspired flavours dominate Tesco’s Easter 2026 lineup, with sticky toffee, caramelised biscuit and pistachio featuring across the range
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NewsPoppets undercuts Cadbury with 30% cheaper mini eggs
Poppeggs are solid milk chocolate mini eggs with colourful sugar shells
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Range PreviewBlonde chocolate croissants and cereal milk flapjack: Waitrose Easter 2026
Waitrose is banking on premium formats and trending flavours to drive sales for Easter 2026
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NewsBooker locks 650 prices to support operators throughout spring
Prices will be locked until 16 June 2026
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NewsNestlé adds Kit Kat, Aero, Milkybar and Rowntree’s treats for Easter
The lineup includes three new Kit Kat Incredible Eggs
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NewsWalkers Sensations adds Lamb and Chilli & Cocoa crisps for Easter
Both new variants are HFSS compliant
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Range PreviewPistachio crème eggs and hot cross loaf: Co-op Easter range 2026
Co-op is going retro for Easter 2026, with a smaller range built around nostalgic flavours and comfort-led formats for its convenience-first shoppers
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NewsLindt adds Dubai-style eggs and Crispy Biscuit bunny for Easter
The chocolatier has added a swathe of treats for 2026
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Range PreviewM&S goes pistachio crazy in Easter range 2026
M&S is banking on the Dubai chocolate trend with pistachio flavours running through much of its new Easter lineup
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Category ReportThe hunt for growth: Easter trends 2026
Less chocolate was sold last Easter despite more deals. What went wrong – and will this year’s earlier holiday make any difference?
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Comment & OpinionShrinkflation: eroding trust one Easter egg at a time
Relying on the uneasy hope that no one will notice shrinkflation is starting to feel as outdated as a 1kg tin of Quality Street
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NewsTerry’s adds marbled chocolate orange egg for Easter gifting
Terry’s has also revived its Orange Cream Filled Egg for a second year
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KVI TrackerCadbury and Mars shrink Easter eggs, blaming soaring cocoa costs
Suppliers have blamed rising manufacturing costs for shrinking products and soaring prices
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NewsCadbury adds Biscoff and White Creme Egg gifting lines for Easter
Cadbury has given its Easter eggs a revamp to boost their ‘giftability’