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Category ReportCocktail explosion: soft drinks mixers category report 2021
Thirst for at-home cocktails during lockdown made mixers the fastest-growing sector of soft drinks. What’s next as bars reopen?
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Category Report
Sea of trash: soft drinks category report 2021
Our planet’s oceans are filling up with cans and plastic bottles. How are soft drinks manufacturers cleaning up post-pandemic?
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Category Report
Let the games begin! Yoghurts & pot desserts category report 2021
With the Tokyo Olympics finally set to go ahead, yoghurt brands are encouraging Brits to get active. Who’s on a winning streak?
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Category Report
Canned chic: ambient & canned category report 2021
Tinned food has shaken off its dowdy image and is appealing to younger shoppers. How can it stay on trend as lockdown lifts?
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Category Report
The challengers: bagged snacks category report 2021
Disruptor brands are muscling in on potato crisps with healthier ingredients. Who’s throwing the punches and making a packet?
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Category Report
The Covid crisps mountain: bagged snacks category report 2021
Sales of bagged snacks have climbed high during the pandemic. Brands are on the top of the world. So, how can they stay there?
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Category Report
The new puritans: low & no alcohol category report 2021
A generation of revellers has ditched booze, and low & no brands of all sizes are cashing in. How will they keep the party pumping?
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Category Report
Pub in a box: beer & cider category report 2021
DTC beer clubs have attracted a big following during lockdowns. Will the at-home experience still be a draw when pubs reopen?
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Category Report
Party like it’s 2021! Beer & cider category report 2021
Forget popping the champagne. Brits look set to be breaking open the beer as Covid restrictions lift this summer. Who will win big?
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Category Report
Going for gold: personal care category report 2021
The pandemic prompted a DIY approach to personal care. But as salons reopen and Brits venture out, how can brands cash in?
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Category Report
Skin grafting: male grooming category report 2021
Male grooming has taken a downturn amid the many lockdowns of the past year. So how has skincare managed to buck the trend?
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Category Report
Going nuclear: barbecue category report 2021
If all goes to plan, barbecue season could explode this summer. How is the industry bracing itself to build on last year’s success?
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Category Report
The trickle down effect: bottled water category report 2021
On-the-go sales of bottled water have suffered a leak. But take-home remains largely intact. So how is the category likely to fare post-Covid?
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Category Report
Survival of the fittest: snack bars category report 2021
Only 12 of the top 50 snack bar brands have delivered growth in a year like no other. So what part have health credentials played?
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Category Report
Fighting back: dairy drinks category report 2021
On-the-go sales of dairy drinks have taken a tumble. So can the sector succeed in punching its way back to recovery post-Covid?
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Category Report
Spelling out the benefits: juices & smoothies category report 2021
Juices and smoothies were suffering. But in the pandemic, brands have highlighted their vitamin C and D content to deliver growth
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Category Report
Brain-freeze Britain: ice cream category report 2021
Indulgent ice cream sales have exploded as Brits treat themselves more at home. So where does this leave better-for-you lines?
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Category Report
Frozen assets: frozen category report 2021
The closure of hospitality during the pandemic has turned British shoppers into chefs. So how is frozen food getting in on the act?
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Category Report
Tobacco category report 2021: why are tobacco sales up in the middle of a global health pandemic?
The picture is hazy with record numbers quitting but sales still up. What’s going on?
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Category Report
Big wins for Big Tobacco: vaping category report 2021
Lockdown has played into the hands of the tobacco giants, whose vape brands have seen soaring sales
