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Category ReportBrain-freeze Britain: ice cream category report 2021
Indulgent ice cream sales have exploded as Brits treat themselves more at home. So where does this leave better-for-you lines?
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Category Report
Frozen assets: frozen category report 2021
The closure of hospitality during the pandemic has turned British shoppers into chefs. So how is frozen food getting in on the act?
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Category Report
Tobacco category report 2021: why are tobacco sales up in the middle of a global health pandemic?
The picture is hazy with record numbers quitting but sales still up. What’s going on?
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Category Report
Big wins for Big Tobacco: vaping category report 2021
Lockdown has played into the hands of the tobacco giants, whose vape brands have seen soaring sales
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Category Report
A right lather: hygiene category report 2021
Covid-19 has sent Brits into a cleaning frenzy – and the big names in hygiene are rubbing their hands with glee. Who’s cleaning up?
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Category Report
Cutting-edge Covid tech: hygiene technology category report 2021
Retailers and food manufacturers are going nuclear in the war on Covid with virus-killing robots and other UK-made high-tech solutions
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Category Report
Pasta la vista, baby: cooking sauces category report 2021
Italian cooking sauces are being battered by spicier rivals, as Old El Paso muscles its way to the top spot. Can it retain the title?
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Category Report
Toxic habits: household category report 2021
Covid has created a nation of clean freaks, sparking fears over our ‘toxic load’ and soaring plastic use. Can ‘safer’ brands cash in?
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Category Report
Has Covid finished off ready meals? Ready meals & soups category report 2021
Ready meals were in trouble even before the pandemic hit. So how can they reassert their convenience and health credentials?
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Category Report
Bunny spoiler: Easter category report 2021
The Easter bunny was left disappointed last Easter, as egg sales tumbled by £36m. With Easter again in doubt due to Covid, what’s in store?
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Category Report
Morning dilemma: cereals category report 2021
Brits have been torn between indulgent and healthy breakfasts as they’ve battled lockdown fatigue. What’s the long-term outlook?
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Category Report
The toast of lockdown: jams & spreads category report 2021
Peanut butter, jam and other spreads are flying. But we’re not just smearing them on bread any more. So what’s behind the boom?
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Category Report
Mindful drinking: adult soft drinks category report 2020
Forget lager and shots. A new generation is opting for probiotics, CBD and isotonic alcohol-free beer. So is this a fad or the future?
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Category Report
Going, going, gone? Food to go category report 2020
With the arrival of Covid-19, Britain’s £25bn food-to-go market was sucked down the drain. When, if ever, will it re-emerge?
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Category Report
Belly aches: alcohol and calories category report 2020
As part of No 10’s new health kick, drinks producers are facing mandatory calorie labelling. How will it work?
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Category Report
The big lockdown lock-in: alcohol category report 2020
With pubs shut for most of 2020, Brits have brought home an extra half a billion litres of booze. Is this the ‘new normal’ for alcohol?
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Category Report
Pigging out: savoury pastries category report 2020
High street sausage rolls are off the menu again. So shoppers are bringing their favourite porky snacks indoors. Who’s cashing in?
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Category Report
Animal house: meat snacks category report 2020
Jerky, scratchings and dried sausage brands rely on pubs and on-the-go snacking for much of their trade. So how have they fared in lockdown?
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Category Report
Nando’s o’clock: world foods category report 2020
Chicken takeaways are flying, thanks partly to a certain peri-peri chain. What does this say about British tastes during Covid-19?
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Category Report
Red herrings: fish category report 2020
Brexit was sold as a golden opportunity for UK fishing. With still no deal in sight, has the industry been caught hook, line & sinker?
