Archive of all category reports
Most recent first...
-
Category ReportThe last hurrah? Sugar confectionery trends 2025
Sweets brands are splurging on deals and ads ahead of the delayed HFSS clampdown. Is this their final chance to flash some cash?
-
Category ReportRise of the gourmet sandwich: lunchbox category report 2025
Supermarkets and foodservice are pushing posher sarnies as the battle for lunchtime hots up. Where does this leave packed lunch?
-
Category ReportSauce of inspiration: trends in table sauces 2025
BrewDog’s been hitting the sauce. But not in the way you’d expect
-
Category ReportWho will blink first? Trends in fresh produce 2025
UK growers are demanding more government and retail support to help them compete with cheap foreign imports. Will they get it?
-
Category ReportCheers for cheese: trends in cheese 2025
Brits are getting more adventurous with their cheeses. Some are even putting it in cocktails. So, where does this leave cheddar?
-
Category ReportEnergy hits new heights: trends in energy products 2025
As traditional energy drinks go from strength to strength, a new wave of challengers are broadening the sector’s horizons. How high can they climb?
-
Category ReportOwn label shines: trends in own label 2025
Private label is grocery’s star performer, winning value share from brands thanks to exclusive and premium lines
-
Category ReportSink or swim? Trends in oils 2025
Brits have scratched olive oil off their shopping lists and switched to cheaper cooking oils as prices have hit record highs. Now they’re levelling off, how can retailers and suppliers tempt shoppers back?
-
Category ReportWhy rice is on a roll: trends in rice, noodles & pulses 2025
Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?
-
Category ReportThe buzz about butter: trends in spreads 2025
Heritage and flavoured butter lines are reaping rewards as shoppers turn to them for a treat – and they’re willing to pay premium prices
-
Category ReportBest in show… but for how long? Trends in organic 2025
As organic food & drink sales grow well ahead of the wider market, calls are mounting for greater retail and government support
-
Category ReportHave the big baby brands lost their way?
The giants of baby and infant care are under attack as a new generation of products marketed on health, sustainability or value wins share. Can they find their way out of a hole?
-
Category ReportDeli-volution: trends in deli 2025
As some mults have axed deli counters, others still view them as vital back-of-store draws. What does this mean for deli suppliers?
-
Category ReportRolling in the dough: trends in bread & baked goods 2025
Sourdough is a proven money spinner. With sales rising fast, big brands are having another stab at the market. Can they earn a crust this time around?
-
Category ReportHow retailers are cracking healthier snacking
The supers say they’re upping their healthier snack game. Eggs have even poached crisps’ spot as Tesco’s most-bought meal deal side. What’s next?
-
Category ReportBags of goodness: trends in healthier snacking 2025
A wealth of snack brands with natural claims and clean labels are looking to cash in on the junk food ad ban and fears about UPFs
-
Category ReportGut instinct: trends in soft drinks 2025
Soft drinks carrying gut health claims are turning heads among investors and winning space in stores. So, who’s cashing in most?
-
Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
-
Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
-
Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?