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Category ReportSmooth criminal: tobacco category report 2020
The smooth taste of menthol cigarettes will soon be illegal. How is big tobacco fighting back?
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Category Report
Scaring the giants: vaping category report 2020
Brits are ditching cigarettes in favour of specialist vaping devices. That’s got big tobacco running scared
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Category Report
Missing the mark: cooking sauces & meal kits category report 2020
Most of the major mults have reacted to the meals kits challenge with versions of their own. Why can’t they make them work?
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Category Report
Spicing up babycare: infant care category report 2020
Socially conscious small brands are giving market leaders a serious run for their money
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Category Report
The household evolution: household products category report 2020
It’s survival of the fittest in the price-led household market. As own label gains ground, brands are having to evolve to survive
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Category Report
Cull of the cartoons: cereals category report 2020
As Lidl, Aldi and Asda axe their cereal characters in the name of health, does this mean the days of the cute mascot are numbered?
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Category Report
Fancy that! Easter category report 2020
As Brits develop a taste for the finer things at Easter, it’s out with the standard shell egg and in with premium products
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Category Report
Dessert on toast: spreads category report 2020
Sweet treats aren’t just for pudding any more. Shoppers want an indulgent kick for breakfast, and sweet spreads are booming
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Category Report
The break-up: ready meals category report 2020
After years of happiness, Brits are falling out of love with ready meals
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Category Report
Hair is everything: haircare category report 2020
As Fleabag’s viral speech proves, hair is an emotive subject. Now brands are playing on that personal feeling to revitalise sales
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Category Report
A superior serve: adult soft drinks category report 2019
Inspired by craft beer’s transformation, adult soft drinks and mixers are becoming more bespoke, adventurous – and pricey
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Category Report
Meal deal or no deal? Food to go category report 2019
Poundland and B&M have swooped into meal deals with offers that undercut the mults. Can they win in this price-driven arena?
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Category Report
The cheese limbo: cheese category report 2019
How low can you go? That’s the burning question for cheese players as they fight ever-growing pressures on their margins
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Category Report
Remaking the classics: savoury pastries & meat snacks category report 2019
Revamping old favourites doesn’t always go down well – but in savoury pastries, the spirit of reinvention is sending sales soaring
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Category Report
What lies beneath: fish category report 2019
On the face of it, fish sales are in healthy shape. But could growth be scuppered by sustainability concerns?
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Category Report
Seasoned travellers: world cuisines category report 2019
Overseas travel is in decline, but Brits are still managing to go around the world through meal kits and spices
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Category Report
Fallen angel: plant-based meat alternatives category report 2019
Meat alternatives have reaped the benefits of the health halo around plant-based. But as scepticism grows, could sales suffer?
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Category Report
Not fit for an Italian: pasta & pasta sauces category report 2019
Celeb chef Gino D’Acampo wouldn’t touch the budget pasta on UK shelves: it uses soft wheat, which is against Italian law
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Category Report
Late to the party? Plant-based category report 2019
Mainstream brands are rushing to cash in on plant-based. But can they compete with established all-vegan operations?
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Category Report
No needle required: toiletries & personal care category report 2019
Skincare is taking its lead from plastic surgery with clinical-looking packaging and claims - giving sales a facelift
