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Category ReportKiss of life? Confectionery category report 2021
Shoppers treat themselves during tough times – the so-called ‘lipstick effect’. But will HFSS rules stop a post-Covid sweet boom?
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Category Report
The new era of innovation in chocolate: confectionery category report 2021
With confectioners facing an ad ban, launching new lines is set to get tougher. Will brands keep innovating in this environment?
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Category Report
The end of big bang marketing? Confectionery category report 2021
Looming HFSS restrictions could make famous ads like the Cadbury gorilla a thing of the past. How are confectionery brands adapting?
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Category Report
Slice of the takeout action: pizza category report 2021
Facing strong competition from takeaway pizzas, retailers and brands have been revamping their own ranges in the category
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Category Report
Burnt coffee: hot beverages & cold brew category report 2021
Hot beverage sales are steaming in the supers due to the collapse in out of home. With commodity costs soaring, are shoppers about to be scalded by higher prices?
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Category Report
Experimental brews: hot beverages & cold brew category report 2021
Lockdown has inspired experiments with iced coffee, as brands innovate with caffeine, kefir and froth. Will the trend continue?
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Category Report
Return of the cheesy classics: Dairymen British cheese category report 2021
There’s more to British cheese than cheddar – and shoppers have noticed. Greats like double gloucester are growing fast
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Category Report
Bring on the substitutes: Dairymen continental cheese category report 2021
Brits’ taste for continental cheeses hasn’t been dented by Brexit. So, UK dairies are offering their own take on gouda and the like
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Category Report
Bucking the trends: Dairymen dairy drinks category report 2021
Covid has clobbered on-the-go sales and an HFSS ad ban is on the way. But dairy drinks have found a way to deliver growth
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Category Report
Who needs cows? Dairymen ice cream category report 2021
Goat milk ice cream, anyone? It’s one of many alternatives that are challenging the dominance of mainstream tubs and sticks
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Category Report
Rise of the machines: Dairymen milk category report 2021
Technology has long been used to process milk. Now it’s increasingly delivering it, too
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Category Report
Responsible yoghurt: Dairymen yoghurts & potted desserts category report 2021
Carbon emissions are front of mind when it comes to dairy’s impact on Earth. So, how are yoghurt suppliers tackling them?
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Category Report
Melting point: Dairymen butters & spreads category report 2021
Home cooking and squeezed household budgets are good news for BSM. As life returns to normal, will spreads sales melt away?
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Category Report
Supercharged: batteries category report 2021
Months spent sitting at home have fuelled demand for batteries. Can the category sustain its momentum as the country reopens?
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Category Report
Cold snap: winter remedies category report 2021
With a lockdown immunity debt about to come due, sniffles are expected to return with a bang this winter. Can remedies profit?
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Category Report
The magic money plant? Meat alternatives category report 2021
Plant-based brands’ valuations are soaring as potential buyers jostle for a slice of a booming young market. What’s the category’s future?
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Category Report
The Doomsday diet: rice, noodles & pulses category report 2021
Shoppers stockpiled rice & noodles as Covid hit. Now supplies are tightening and cheap own label is up. How can brands compete?
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Category Report
Breakfast goes big: category report 2021
More time at home has allowed Brits to create bigger morning meals. Will there still be room for a leisurely brekkie post-pandemic?
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Category Report
Hygienic Halloween: category report 2021
Saturday helped save Halloween 2020 from the threat posed by Covid. Now brands are wrapping up to ensure success this year
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Category Report
Leaps and bounds: home baking category report 2021
Home bakers are hopping on the frog cake craze as social media fuels huge category growth. Will it last?
