Archive of all category reports – Page 6
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Category ReportCan Tucci perk up pasta?
With Stanley Tucci waxing lyrical and low prices luring shoppers, some believe the pasta category has an opportunity to get fancier
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Category ReportThe mission to make personal care greener
A new wave of brands are looking to take the lead on issues such as plastic waste. But the fmcg giants are also upping their game
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Category ReportWhy investors have their eyes on petfood
Venture capitalists are ploughing cash into a new breed of petcare challengers. What does this mean for the market’s big dogs?
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Category ReportCan growth in Scottish exports be sustained?
Scottish food & drink exports hit a record high of £8.1bn last year but volumes of scotch whisky and salmon are now slipping. Why?
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Category ReportWorth paying more for? Dairymen butter & spreads category report 2023
Lurpak has suffered a £9.5m loss as Brits trade down to cheaper lines – but Arla has plans to revive the number one butter brand
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Category ReportA pricier parmesan: Dairymen Continental cheese category report 2023
Dramatic price spikes across Continental cheese are shaving off sales of classic Italian lines. And droughts could force up prices further
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Category ReportCheap as cheddar: Dairymen British cheese category report 2023
Every variety of British cheese is in decline, except one: cheddar. And own label is the winner as shoppers seek low prices
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Category ReportMessage in a bottle: Dairymen dairy drinks category report 2023
Marketeers are leveraging the likes of Love Island to convince younger shoppers dairy drinks are a genuine soft drink option
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Category ReportBenefits of longer life: Dairymen milk category report 2023
Milk sales are suffering as shoppers cut back. Big brands are hoping longer-lasting UHT and filtered lines will drive up value
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Category ReportGoing au naturel: Dairymen yoghurts & potted desserts category report 2023
As overall category volumes drop 7.4%, natural yoghurt has managed to stay in the black. What’s attracting shoppers?
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Category ReportA feast for families: Dairymen ice cream category report 2023
Family tubs are the only sector of ice cream in volume growth, with sales driven by affordable prices and traditional flavours
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Category ReportSugar crash: how can sweets return to growth?
As volume sales buckle under sky-high prices, candy brands are betting on new flavours and nostalgic marketing. Will it work?
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Category ReportWhy chocolate has reached a melting point
Erratic weather is putting ever more pressure on chocolate prices. But certain brands are keeping cool in the face of melting demand
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Category ReportHave Hancock’s HFSS rules hurt confectionery?
Sales of confectionery have fallen in the wake of October’s display restrictions. But they aren’t entirely responsible for that decline
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Category ReportHow Big (and Sexy) can the pizza category get?
A new generation of challengers such as Lewis Capaldi’s Big Sexy brand is helping pizza shrug off the impact of inflation and HFSS
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Category ReportHow promos are fuelling iced coffee
Everywhere you look, iced coffee brands are on offer. How is this changing the shape of the category, and who is benefiting?
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Category ReportWhy are tea brands being hung out to dry?
Britain’s biggest tea brands are looking high and dry as the cost of living crisis deepens. How can they compete with own-label lines?
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Category ReportA crying shame for hipster coffee
Eye-watering price hikes are getting coffee shoppers in a tizz – and they’re being tempted away from trendy brands
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Category ReportHow winter remedies are being piled high
Last winter’s surge in flu cases resulted in shelves being emptied of remedies. How is the supply chain preparing for this season?
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Category ReportHow batteries are going green
Improper battery disposal is causing ever more fires. Brands are mounting an education drive and upping their green strategies