Archive of all category reports – Page 6
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Category ReportThe real big cheese: Dairymen continental cheese category report 2025
Continental cheeses like parmesan are booming. But the threat of food fraud looms – and suppliers are working hard to wipe it out
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Category ReportBlue bounces back: Dairymen British cheese category report 2025
As cheddar sales drop, British blue has benefited from a hunger for flavour, heritage and authenticity among younger shoppers
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Category ReportThe viral scoop: Dairymen ice cream category report 2025
Creating online buzz is a key aim for smaller ice cream brands. But can clicks translate to long-term success?
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Category ReportSugar crash: dairy drinks Dairymen 2025 category report
Dairy drinks have enjoyed sweet sales growth – but potential inclusion in the soft drinks industry levy is turning things sour
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Category ReportHow functional can dairy get?
Today’s shoppers want enhanced benefits from their food and drink – and suppliers say dairy is perfectly positioned to take advantage
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Category ReportThe trolley problem: petcare category report 2025
Supermarkets and pet shops are losing sales as a new generation of pet parents turns to online and bargain stores. How can the mults fight back?
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Category ReportX-rated chocolate: trends in chocolate 2025
Ads for chocolate are about to be banned from TV before the 9pm watershed and outlawed online. How will this affect sales?
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Category ReportThe end of cheap choc? Trends in chocolate 2025
Cocoa crises have caused chocolate’s volumes and profits to crumble. And shelf prices are soaring in supermarkets
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Category ReportWhy tensions are running high in CBD: trends in CBD 2025
Food and drink products containing CBD still lack FSA safety authorisation due to legal red tape. How is this affecting demand?
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Category ReportPile ’em high… Batteries category report 2025
…and sell ’em cheap. That’s the tactic DIY and discount stores are adopting to sell more batteries. How can supermarkets fight back?
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Category ReportThe next gen tea drinker: trends in hot beverages 2025
Tea is outperforming coffee thanks to younger Brits choosing hip brews that offer ‘clean’ caffeine and functional herbal infusions
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Category ReportBlack gold: trends in hot beverages 2025
Coffee bean prices have hit record highs as the result of climate change around the globe. How is that affecting Brits’ thirst for coffee?
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Category ReportMeat-free, naturally: trends in meat alternatives 2025
Concerns over UPFs are contributing to sinking sales for alt-meat. But more natural ingredients such as tofu are bucking the trend
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Category ReportHow pizza is going posh: trends in pizza 2025
As consumers turn away from frozen to fancier chilled options, brands are playing up premium toppings and regional variants
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Category ReportThe self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
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Category ReportBeautiful inside and out: trends in healthcare & supplements 2025
Move over, multivitamins. Pills claiming to boost beauty regimes are stealing the limelight. Which ones deliver what they promise?
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Category ReportHealthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?
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Category ReportThe big Halloween weekender: trends for Halloween 2025
With Halloween 2025 falling on a Friday, retailers are gearing up for major sales of party lines. Which ones are likely to be the biggest hits?
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Category ReportCocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?
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Category ReportWhy free-from needs a revamp: trends in free-from 2025
Many shoppers say free-from brands are boring. So, how can they spruce up their image?