Archive of all category reports – Page 8
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Category ReportCan bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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Category ReportCould looming inflation squeeze soft drinks? Category report 2023
While hedges have helped keep inflation down in soft drinks, some are warning of impending pressure on the cost base
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Category ReportDoes Scotland’s DRS have a future? Soft drinks category report 2023
New first minister Humza Yousaf has pushed the scheme back to 2024. Are even more changes of plan on the cards?
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Category ReportHow can canned brands stand up to price inflation? Canned and ambient category report 2023
Branded volumes have fallen 18% as cheaper own label lines gain ground. How can they avoid crashing further?
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Category ReportHow have the HFSS rules changed yoghurts? Yoghurts category report 2023
Indulgent yoghurts and pot desserts are suffering from volume slumps. Do they have a future in the post-HFSS environment?
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Category ReportWhy are nut sales falling? Nuts category report 2023
Sales of nuts have tumbled as Brits reach instead for a packet of crisps. What can suppliers do to reverse the decline?
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Category ReportCan brands reverse the slump in popcorn sales?
Volume sales of branded popcorn have fallen by almost a fifth in the past year
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Category ReportHow Walkers is winning in troubled times: crisps, nuts & snacks category report 2023
Big crisps brands have succeeded in a season of lacklustre potato yields, HFSS restrictions and inflation. Can they keep it up?
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Category ReportHow brands are adding value to men’s routines: male grooming category report 2023
Blokes are sticking with brands and keeping male grooming in growth, thanks to high-tech innovation and green initiatives
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Category ReportWho’s winning in bargain beauty? Personal care category report 2023
As shoppers seek savings, discounters and own label are thriving in the skincare and suncare markets. Which retailers are best placed to grow?
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Category ReportCan BrewDog seriously take on Guinness? Beer category report 2023
Guinness has enjoyed unrivalled dominance in stouts. Could Black Heart open up the category to competition?
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Category ReportHow cider is getting posher: cider category report 2023
Premium cider is growing its share in retail. Who is reaping the benefits, and how are brewers responding to changing tastes?
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Category ReportShould 0.5% drinks be called alcohol-free? Low & no category report 2023
Brands are debating whether 0.5% beverages should be classified as non-alcoholic. Could broader label definitions boost low & no?
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Category ReportRise of the one-meat barbie: barbecue category report 2023
Shoppers simplified their barbecues last year to include fewer mains. So, what’s on the grill in 2023 as living costs rise further?
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Category ReportWhy snack bars are in great shape: category report 2023
While rules on in-store merchandising have taken the wind out of HFSS snacks, makers of cereal and protein bars are fighting fit
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Category ReportHow snack bars are becoming gold bars: snack bar mergers category report 2023
Healthier snack bar brands have become a key target for M&A. How can investors be sure to back a golden opportunity?
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Category ReportHow high-end coffees are defying cost of living fears: dairy drinks category report 2023
The likes of Starbucks, Costa and Jimmy’s are so far holding up against cheaper rivals. How is that shifting as finances tighten?
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Category ReportAre health drinks losing their puff? Dairy drinks category report 2023
Traditional yoghurt drinks are in decline, while kefirs and protein shakes are growing. What does this say about shopper priorities?
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Category ReportWill inflation squeeze the pulp out of juice? Juices & smoothies category report 2023
As rising costs put the squeeze on margins and shoppers resist higher prices, what can brands and retailers do to maintain sales?