Archive of all category reports – Page 8
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Category ReportPersonal care & beauty trends 2024: Brands fight the ‘dupe’ boom
Beauty brands are losing out to lower priced ‘dupes’ and own label. How can they salvage sales?
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Category ReportLow & No trends 2024: Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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Category ReportBeer & cider trends 2024: The great drinkflation
Duty changes are shaking up beer and cider, leading to a stream of lower-abv innovation. But are shoppers being short-changed?
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Category ReportBBQ trends 2024: Can world food put the bang back in BBQ?
Ahead of summer’s big sporting events, spiced-up, world-inspired BBQ ranges are hitting the aisles to tempt adventure-seeking Brits
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Category ReportSnack bars trends 2024: Will fibre become the ‘new protein’?
Amid growing public attention on gut health and its link to brain function, will fibre be the ‘new protein’ in the snacking world?
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Category ReportDairy drinks trends 2024: All aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed
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Category ReportDairy drinks trends 2024: Cornering the café crowd
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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Category ReportJuices & smoothies trends 2024: Facing the squeeze
Juices are facing pressure from inflation and sugar concerns. But fresh opportunities lie in health, meal deals and the discounters
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Category ReportFrozen trends 2024: Morrisons and Iceland face off
Using exclusive product launches and eye-catching PoS activity at freezers, supermarkets are fighting hard for shoppers’ attention
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Category ReportCooking sauces trends 2024: Can restaurant-style meal kits poach punters?
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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Category ReportBottled water trends 2024: Liquid Death and the rockin’ revamp
Rock-inspired Liquid Death is leading a wave of upstarts that sell water without the plastic. Could they shake up lacklustre sales?
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Category ReportIce cream trends 2024: A cone for every season
With unpredictable summers, suppliers are vying to make frozen dairy a year-round treat with the help of TV ads and trendy NPD
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Category ReportVaping trends 2024: A post-disposables future?
The looming ban on disposables has made the £1.7bn category’s future unclear
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Category ReportTobacco trends 2024: The last gasp for cigarettes?
As the UK prepares for a ‘smoke-free’ future, cigarettes are being stubbed out at pace. How is big tobacco generating new revenue?
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Category ReportEgg trends 2024: A golden age?
Eggs have emerged from a supply crisis and bird flu outbreak sunny-side-up. What’s driven their recovery and what’s next?
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Category ReportMeat & poultry trends 2024: Does Red Tractor need a jump-start?
Meat & poultry producers say they’re buckling under the weight of assurance scheme audits and inefficiency. What can be done?
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Category ReportHousehold paper trends 2024: Why fancy toilet tissue is on a roll
Lavvy paper brands have halted the rise of bog-standard own label with posh NPD and lower prices. Can they grow sales more?
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Category ReportHousehold cleaning trends 2024: How cleaners are going fragrant
As TikTokers share ways to make Brits’ homes smell delightful, brands are turning to fine fragrance cues to boost flagging sales
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Category ReportEaster & spring trends 2024: The rise of the mega-egg
Brands and retailers are super-sizing Easter eggs for this year’s festivities – at a higher price per kilo than smaller treats. Why?
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Category ReportCereals & On the Go trends 2024: A wakeup call for breakfast brands
With own label slurping up sales, just six of the UK’s top 30 cereal brands are in volume growth. How can they rouse themselves?