Archive of all category reports – Page 7
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Category Report
How Mexican is getting a new lease of life
The hype around the day of the dead holiday highlights a growing interest in more authentic Mexican cuisine and culture
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Category Report
Why protein brands are chasing midlifers
Functional health brands, including Davina McCall’s new protein supplements, are racing to enlist middle-aged consumers. But how much of an appetite do midlifers have for protein?
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Category Report
How cakes & biscuits are getting smashed
Home-working, HFSS and cost pressures have hit sweet treats hard. So what can brands and retailers do to revive the market?
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Category Report
The dragon’s dram: Welsh food and drink category report 2023
Whisky distillers are helping to drive a Welsh food and drink sector increasingly associated with provenance and quality
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Category Report
Can Tucci perk up pasta?
With Stanley Tucci waxing lyrical and low prices luring shoppers, some believe the pasta category has an opportunity to get fancier
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Category Report
The mission to make personal care greener
A new wave of brands are looking to take the lead on issues such as plastic waste. But the fmcg giants are also upping their game
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Category Report
Why investors have their eyes on petfood
Venture capitalists are ploughing cash into a new breed of petcare challengers. What does this mean for the market’s big dogs?
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Category Report
Can growth in Scottish exports be sustained?
Scottish food & drink exports hit a record high of £8.1bn last year but volumes of scotch whisky and salmon are now slipping. Why?
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Category Report
Worth paying more for? Dairymen butter & spreads category report 2023
Lurpak has suffered a £9.5m loss as Brits trade down to cheaper lines – but Arla has plans to revive the number one butter brand
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Category Report
A pricier parmesan: Dairymen Continental cheese category report 2023
Dramatic price spikes across Continental cheese are shaving off sales of classic Italian lines. And droughts could force up prices further
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Category Report
Cheap as cheddar: Dairymen British cheese category report 2023
Every variety of British cheese is in decline, except one: cheddar. And own label is the winner as shoppers seek low prices
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Category Report
Message in a bottle: Dairymen dairy drinks category report 2023
Marketeers are leveraging the likes of Love Island to convince younger shoppers dairy drinks are a genuine soft drink option
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Category Report
Benefits of longer life: Dairymen milk category report 2023
Milk sales are suffering as shoppers cut back. Big brands are hoping longer-lasting UHT and filtered lines will drive up value
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Category Report
Going au naturel: Dairymen yoghurts & potted desserts category report 2023
As overall category volumes drop 7.4%, natural yoghurt has managed to stay in the black. What’s attracting shoppers?
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Category Report
A feast for families: Dairymen ice cream category report 2023
Family tubs are the only sector of ice cream in volume growth, with sales driven by affordable prices and traditional flavours
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Category Report
Sugar crash: how can sweets return to growth?
As volume sales buckle under sky-high prices, candy brands are betting on new flavours and nostalgic marketing. Will it work?
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Category Report
Why chocolate has reached a melting point
Erratic weather is putting ever more pressure on chocolate prices. But certain brands are keeping cool in the face of melting demand
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Category Report
Have Hancock’s HFSS rules hurt confectionery?
Sales of confectionery have fallen in the wake of October’s display restrictions. But they aren’t entirely responsible for that decline
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Category Report
How Big (and Sexy) can the pizza category get?
A new generation of challengers such as Lewis Capaldi’s Big Sexy brand is helping pizza shrug off the impact of inflation and HFSS
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Category Report
How promos are fuelling iced coffee
Everywhere you look, iced coffee brands are on offer. How is this changing the shape of the category, and who is benefiting?