Archive of all category reports – Page 2
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Category ReportThe coffee fan’s choice: Dairymen milk category report 2024
Coffee lovers are getting into a froth about making the perfect latte at home. Brands are responding with barista milks aplenty
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Category ReportCakes & biscuits trends 2024: Cake around the clock
As mealtimes give way to ‘snack time’, how are cakes and biscuits capitalising? And how is the trend shaping innovation efforts?
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Category ReportA taste for the exotic: Dairymen ice cream category report 2024
While vanilla is still king, more unusual flavours are gaining traction and helping ice cream to rival restaurant desserts
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Category ReportWhipped right up: Dairymen continental cheese category report 2024
A TikTok trend for whipped feta has seen it roll into the supermarkets. Mediterranean and served-hot cheese are also having moments
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Category ReportHow can marge get back in fashion? Dairymen butter & spreads category report 2024
Margarine has been in and out of consumers’ favour. Now, it’s losing out to less processed butter with ‘clean’ ingredient lists
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Category ReportHow can plant-based grow again? Dairymen British cheese category report 2024
NPD is sprouting up in cheese alternatives – but volumes are flagging. What’s behind that dip and why is dairy faring better?
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Category ReportHow cocoa is going green
Chocolate brands are facing increased scrutiny over their eco-credentials. How prepared are big brands? And what lies ahead?
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Category ReportChocolate trends 2024: The rise of the ultra-posh chocolate
Imaginative, fancy NPD is aiming to revive flagging chocolate volumes. Who’s leading the way in lavish flavours and formats?
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Category ReportBatteries trends 2024: Handle with care
From foul-tasting coatings to warning dyes, battery makers are paying great attention to making their products safe for children
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Category ReportCBD trends 2024: Can CBD finally take off?
The FSA’s positive safety assessment is a welcome boost to CBD. Will shelves soon be flooded with legally compliant products?
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Category ReportCold brew trends 2024: Full of beans
RTD iced coffee has enjoyed another growth spurt. Yet some of the giants have suffered a volume decline in the past year. Why?
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Category ReportHot beverage trends 2024: How the wellness ‘mega-trend’ hit UK cuppas
The wellness ‘mega-trend’ has landed in the nation’s cuppas, as brands add fruits, herbs, mushrooms and more to hot beverages
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Category ReportPlant-based trends 2024: Going back to basics
‘Natural’ plant-based proteins are gaining ground in the wake of UPF concerns – but where does that leave the alt meat giants?
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Category ReportPizza trends 2024: A slice for everyone
Pizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales?
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Category ReportWinter remedies trends 2024: How discounters are reshaping the medicines aisle
With deals on the rise, how are bulk buying and discounters reshaping the medicines aisle? And where does that leave brands?
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Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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Category ReportBreakfast trends 2024: Why brekkie is going places
As on-the-go breakfasts take off, supermarkets are going toe to toe with foodservice players. Who’s winning in the convenience era?
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
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Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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Category ReportHome baking trends 2024: Bake it yourself
Brits are making more cakes and loaves at home to mitigate the increasing cost of living and concerns about ultra-processed food