Archive of all category reports
Most recent first...
-
Category ReportGut instinct: trends in soft drinks 2025
Soft drinks carrying gut health claims are turning heads among investors and winning space in stores. So, who’s cashing in most?
-
Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
-
Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
-
Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
-
Category ReportThe big tomato fight: trends in canned & ambient foods 2025
Brands’ ambient tomato products are battering own label as they cash in on scratch cooking, provenance and the fallout from a BBC exposé
-
Category ReportCream of the crop: trends in yoghurts 2025
Sales are booming for yoghurts – including indulgent and full-fat options – as shoppers try to avoid UPFs. So, who’s rising to the top?
-
Category ReportBizarre beauty trends: what will stick next?
Everything from honey to cucumber is being touted on TikTok as the next big hair and skincare trends. How can brands keep up?
-
Category ReportBye-bye, beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
-
Category ReportWhy stout is back in fashion: trends in beer and cider 2025
Stout sales are surging as Gen Z discovers dark beer and designer Guinness sweaters sell for £890 a pop. How did stout find its cool?
-
Category ReportThe summer pig-out: trends in barbecue 2025
Barbecuing last year hit heights not seen since 2021 as Brits took inspiration from around the world. So, what’s cooking for 2025?
-
Category ReportGoing, going, gone? Trends in snack bars 2025
Snack bar profits are crumbling in the face of soaring wheat, nut and cocoa prices. So, who’s managing to grow, and at what cost?
-
Category ReportThe rise of drinkable desserts: trends in dairy drinks 2025
From chocolate fudge to birthday cake, dairy brands are adding indulgent shakes inspired by afters. Is their health kick over?
-
Category ReportJust what the doctor ordered? Trends in juices & smoothies 2025
As take-home juice volumes slump, makers of shots are touting their health benefits to recoup sales. But do their claims stand up?
-
Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
-
Category ReportFrozen food gets its skates on: category report 2025
Frozen brands are fast busting out of the freezer aisle thanks to innovative in-store initiatives. So, who’s hit the back of the net?
-
Category ReportWhere’s Wonka when you need him? Ice cream category report 2025
Bad weather and price hikes have put the brakes on ice cream sales. The sector is promising to innovate its way out of trouble
-
Category ReportTime for a clean-up: bottled water category report 2025
DRS and EPR are designed to get bottled water suppliers to clean up their act. What effect will they have on pricing and packaging?
-
Category ReportStorm clouds gather: trends in vapes, tobacco & accessories 2025
Tobacco & vaping is facing new rules designed to protect people and the planet. How can retailers reliant on vapes and ciggies weather the storm?
-
Category ReportWhere next for RSPCA Assured? Meat & poultry category report 2025
The RSPCA is losing support after animal cruelty was exposed at several of its Assured farms. How can the charity avoid being shunned?
-
Category ReportThe great escape: eggs category report 2025
UK retailers and suppliers are freeing their hens and switching to cage-free eggs. Why are some against this move?