Parfetts has extended its own-brand offer with the launch of Go Local Tuna Chunks in Brine, in a bid to strengthen its range of everyday grocery essentials for convenience retailers and consumers.
The product is available in a 145g can format, supplied in cases of 12 and price-marked at £1.29.
The launch reflects the “continued momentum” of the wholesaler’s Go Local own-brand range, “which is growing as retailers seek dependable products that balance quality, accessibility and strong store performance”, Parfetts said.
As with the wider Go Local range, the Tuna Chunks in Brine, which is dolphin-friendly, has been “carefully sourced and assessed” to ensure it meets Parfetts’ quality standards.
“Every product we add to Go Local has to earn its place on the shelf,” said Parfetts own brand manager Mike Kerrigan. “Tuna is an essential for many households, so it was important our new tuna chunks deliver on quality and consistency, backed up with strong margins.
“Our own-brand range continues to grow because it helps retailers meet everyday consumer demand, while strengthening their offer in key categories. From core grocery to impulse and licensed, Go Local is about giving stores own-brand products they can trust and that customers are happy to repurchase.”
The introduction of Go Local Tuna Chunks in Brine forms part of Parfetts’ wider own-brand strategy, which now spans more than 250 lines and will continue to expand in 2026.
Parfetts is not the only wholesaler to have expanded its own-brand range in recent months. Last year, Booker overhauled its own-brand catering portfolio to launch three new catering brands under the names Chef’s Essentials, Chef’s Menu and Chef’s Premium, offering a range of products under three pricing tiers.
In October, The Wholesale Group launched a UK-wide tour to showcase its Chef Approved own-brand range, with members able to learn more about the range and take part in blind taste tests.
The Chef Approved range first launched in May last year and includes more than 350 products across ambient, chilled, and frozen categories. Alongside this, the buying group just last month introduced a new Core own brand, initially rolling out a selection of juices.
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