All Ambient articles
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NewsMerchant Gourmet adds Supergrain Bowls, inspired by world cuisines
The pouches contain a ‘nutritious mix’ of pulses, grains and vegetables
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NewsMcVitie’s unveils Pink Digestives amid centenary celebrations
The biscuits are topped with a pink, raspberry and cream-flavoured coating
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NewsFinsbury Food Group launches Nadiya Hussain cake range into Tesco
The range includes slices, loaf cakes and a celebration show-stopper
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Analysis & FeaturesCornwall Pasta Co: ‘Locals thought I was crazy to begin with’
The decision to launch Cornwall Pasta Co came in 2020, “when Britain ran out of pasta in the lockdown”
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NewsDon’t rely on shop-bought babyfood, government advises parents
This is the first time the NHS website has published advice on commercial babyfood
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NewsPrinces rolls out campaign to ‘boost profile’ of UK food manufacturing
The campaign will showcase a newly introduced UKM stamp
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NewsHeinz adds Little Beanz with ‘hidden veggies’ for toddlers
Suitable for 18 months and up, Little Beanz feature mashed and whole haricot beans
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NewsMerchant Gourmet unveils ‘vibrant’ redesign and innovation push
Updated pack designs feature a modernised logo, which ‘puts gourmet front and centre’
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NewsKallø adds organic broth range in response to UPF pushback
The broths can be used as a cooking base for soups, ramens and sauces
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NewsAsda blow as top food name leaves after less than six months
Asda suffers another major blow as former Accolade Wines boss set to leave after less than six months as vice president for ambient foods
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NewsEd Sheeran teams up with Ember to launch Xtra Tingly Biltong
The NPD is made with lean cuts of beef, marinated in Tingly Ted’s Xtra Tingly Sauce
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NewsMorrisons adds 370 products in major world foods shake-up
Morrisons used More Card and regional data to tailor its world food range to each store’s local community
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NewsPremier Foods eyes M&A push as sales of brands pass £1bn
CEO Alex Whitehouse called the 52 weeks ended 29 March “another strong year” for the group and highlighted further M&A as a central pillar of the growth strategy
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NewsPremier Foods sales exceed £1bn thanks to ‘premiumisation’ trend
The Mr Kipling and Ambrosia maker posted headline revenue growth of 3.5% in the year to 29 March 2025
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NewsTilda prepares range of kids’ ready meals for launch
Tilda has applied to register a quartet of pouch renders as trademarks with the IPO
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NewsMr Kipling adds duo of microwaveable brownie puddings
The NPD would attract new customers seeking ‘decadent dessert’ to the cake aisles, said Mr Kipling
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NewsBranston adds Chilli Piccalilli to ‘re-engage’ pickle fans
The launch will be supported by a digital media campaign, including recipe videos
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InterviewsFreja bone broth founders: ‘the stock cube deserves to be killed’
The founders of Freja want to deliver the killer blow to stock cubes – by establishing their brand as front of mind in the ‘not full of shit’ world of bone broth
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NewsWhite Rabbit adds ‘first’ gluten-free biscotti and gnocchi
The biscotti is made using a traditional method and recipe, according to White Rabbit
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Category ReportThe big tomato fight: trends in canned & ambient foods 2025
Brands’ ambient tomato products are battering own label as they cash in on scratch cooking, provenance and the fallout from a BBC exposé