All Ambient articles
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NewsKallø adds organic broth range in response to UPF pushback
The broths can be used as a cooking base for soups, ramens and sauces
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NewsAsda blow as top food name leaves after less than six months
Asda suffers another major blow as former Accolade Wines boss set to leave after less than six months as vice president for ambient foods
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NewsEd Sheeran teams up with Ember to launch Xtra Tingly Biltong
The NPD is made with lean cuts of beef, marinated in Tingly Ted’s Xtra Tingly Sauce
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NewsMorrisons adds 370 products in major world foods shake-up
Morrisons used More Card and regional data to tailor its world food range to each store’s local community
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NewsPremier Foods eyes M&A push as sales of brands pass £1bn
CEO Alex Whitehouse called the 52 weeks ended 29 March “another strong year” for the group and highlighted further M&A as a central pillar of the growth strategy
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NewsPremier Foods sales exceed £1bn thanks to ‘premiumisation’ trend
The Mr Kipling and Ambrosia maker posted headline revenue growth of 3.5% in the year to 29 March 2025
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NewsTilda prepares range of kids’ ready meals for launch
Tilda has applied to register a quartet of pouch renders as trademarks with the IPO
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NewsMr Kipling adds duo of microwaveable brownie puddings
The NPD would attract new customers seeking ‘decadent dessert’ to the cake aisles, said Mr Kipling
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NewsBranston adds Chilli Piccalilli to ‘re-engage’ pickle fans
The launch will be supported by a digital media campaign, including recipe videos
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InterviewsFreja bone broth founders: ‘the stock cube deserves to be killed’
The founders of Freja want to deliver the killer blow to stock cubes – by establishing their brand as front of mind in the ‘not full of shit’ world of bone broth
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NewsWhite Rabbit adds ‘first’ gluten-free biscotti and gnocchi
The biscotti is made using a traditional method and recipe, according to White Rabbit
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Category ReportThe big tomato fight: trends in canned & ambient foods 2025
Brands’ ambient tomato products are battering own label as they cash in on scratch cooking, provenance and the fallout from a BBC exposé
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NewsFuel10k adds high-protein soups and noodles in innovation spree
‘By utilising our R&D and innovation expertise we’re now taking the brand into new categories,’ said owner Premier Foods
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NewsSacla’ launches quartet of add-water pasta pots into grocery
The pots would appeal to ’younger shoppers who seek out convenience’, said Sacla’
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NewsMr Kipling adds non-HFSS Lunchbox cake slices, containing real fruit
The innovations offered shoppers a ‘permissable treat’ for lunchtime, said Mr Kipling
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NewsDel Monte launches competition with Lawn Tennis Association and Jodie Burrage
The ‘Serve Up a Summer of Tennis’ campaign is part of a broader initiative to promote the relationship between an active lifestyle and the ‘goodness Del Monte offers’
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NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
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NewsBatchelors launches ambient ready meals range into Sainsbury’s
The meals were ‘specifically targeted towards busy professionals’ said Batchelors
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NewsBluey cereal and bath care range hit shelves amid BBC licensing spree
Kellogg’s, Childs Farm, Natures Aid and Hero are to launch fmcg products featuring popular kids’ cartoon character
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NewsDole makes Erik Hamel Europe MD, replacing Isabelle Spindler-Jacobs
Hamel joined Dole as finance director in 2020