salmon fillet

Source: Caroline Attwood/Unsplash

By Charles Elliman (charles.elliman@thegrocer.co.uk) 

Advertising deadline: 30 October 2026

Submissions deadline: 23 October 2026

Overfishing, climate challenges and soaring energy costs are resulting in shortages of fish. As a result, supermarkets are changing their sourcing strategies. So how are supplers of chilled and ambient fish and seafood faring?

Shortages: Sourcing challenges

• Which retailers have changed their sourcing strategies and why?

• How has labelling changed to reflect this?

• Do consumers know what they’re eating?

Pricing: Cost of living

• What are the main causes of price increases?

• To what extent has pricing impacted shopper habits?

• How does the pricing dynamic between brands and own label compare?

Brands: Recent performance

• How are brands faring compared with own label?

• Which brands have been at the forefront of innovation?

• Who is winning new listings?

Scottish salmon: State-of-play

• How important is Scottish salmon to UK the export market?

• What challenges is the market currently facing?

• What opportunities are there?

Innovations: We will profile two new products or ranges. We need launch date, rsp, and a hi-res picture of each.

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