Focus On: Cereals & On-The-Go: 16 January

By Sunneva Moore (sunneva.moore@thegrocer.co.uk) 

Advertising deadline: 4 January 2027

Submissions deadline: 11 December 2026

Print, digital and sponsorship opportunities

Cereal brands are reformulating their products. After a swathe of brands tweaked their recipes to make them non-HFSS, one brand recently dialled down the amount of dried fruit and nuts in its mueslis whilst another brand removed rice from it’s products – but why?

Reformulations: Rationale

• Which brands are reformulating to make their cereals healthier?

• Why might some be choosing to reduce the amount of dried fruit and nuts?

• Which ingredients are being impacted by climate change?

Granola: NPD pipeline

• What’s behind the flurry of recent granola launches?

• Which suppliers are throwing serious cash behind their granolas?

• Which lines are performing best?

Functional benefits: Healthy cereals

• Which functional benefits are cereal brands calling out on pack?

• Are shoppers more likely to buy a cereal with a nutritional claim?

• How are retailers merchandising functional cereals to drive sales?

Innovations: We will profile two new products or ranges. We need launch date, rsp, and a hi-res picture of each