All HFSS articles
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News
No food strategy until spring 2026 at earliest, admits Defra
Defra presented an update on the food strategy during an industry webinar, in which officials appeared flummoxed by several questions
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Comment & Opinion
Is Joe Wicks’ Killer protein bar really ‘full of shit’?
Nutrition experts and health advocates have spoken out to criticise the Licensed to Kill show’s complete lack of nuance, and fearmongering
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News
M&S lands 70-strong dried fruit & nut range in ‘healthy snacking’ fixtures
The range landed in stores last week, in a ‘rapidly growing category which delivers a clean, healthy snacking option to millions of our customers’ said M&S Food MD Alex Freudmann
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Comment & Opinion
Why Doritos is dialling up the WTF with new festive flavour
Doritos’ new Gingerbread flavour has horrified shoppers – but it’s all part of a bold marketing strategy
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News
Abel & Cole goes on anti-UPF road trip in wake of HFSS ad legislation
The online grocer has launched pop-up activations including the road trip, on which it will be pulling up to some of the ‘best-known HFSS giants’ including Krispy Kreme Doughnuts and McDonald’s
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News
Chief medical officer warns against use of weight-loss drugs
Chris Whitty said the lack of data about the booming GLP-1 category of drugs meant they should only be prioritised as a solution for people with morbid obesity problems
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News
HFSS legislation ‘gutted’ by big food lobbyists as BOGOF ban goes live
A member of the Food Strategy Advisory Board said HFSS legislation has been watered down
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News
Butterkist adds Wicked-inspired lemonade popcorn and promotion
Fizzafying Lemonade (rsp: £1.35/75g) is Butterkist’s first non-HFSS popcorn
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News
PepsiCo eyes nutrition-focused Sunbites relaunch as sales soar
Value sales of Sunbites have soared 33.7% in the year to 6 September [NIQ]
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Comment & Opinion
Urban Legend’s demise: self-fulfilling prophecy or cautionary tale?
What went wrong for Urban Legend? The name? The proposition? The science?
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News
Junk food ban: ad watchdog launches three-week consultation
The Committee of Advertising Practice has launched a consultation on its latest version of guidance
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Comment & Opinion
Healthy doughnuts and other hazards of HFSS innovation
The collapses of Jnck Bakery and Urban Legend have sparked a wave of debate about whether there is genuine demand for ‘better-for-you’ treats, but for Richard Wilkinson, UK managing director at Neoh, that’s the wrong question
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Category Report
X-rated chocolate: trends in chocolate 2025
Ads for chocolate are about to be banned from TV before the 9pm watershed and outlawed online. How will this affect sales?
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Comment & Opinion
The HFSS ad ban is coming – but does anyone know what it means?
Despite a series of interventions by the government, there is still a degree of legal uncertainty over exactly what will and won’t be allowed once the much-delayed legislation lands for real in January
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News
Urban Legend prepares for collapse in blow to non-HFSS snacking
It is understood a deal has been agreed by an unnamed buyer for the IP and patented technology behind the company’s scientifically engineered non-HFSS doughnuts
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News
Brands escape junk food watershed ban as ministers publish rowback on ad rules
Ministers have added additional sections to the legislation on ads for ‘less healthy food products’
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News
Tesco-backed ‘healthier’ cookie brand Jnck Bakery shuttered
Low-HFSS cookie company Jnck Bakery has entered liquidation after being delisted by Tesco, its major backer
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Comment & Opinion
Retailers and food brands must help silence the ‘food noise’
Nearly nine out of 10 Brits admit to eating when they’re not actually hungry and almost half say they think about food ‘all the time’, says Zoe Griffiths, VP of behavioural medicine at Numan
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Comment & Opinion
A cruel irony: UPF panic is undermining plant-based progress
Under the broad umbrella of UPF classification, plant-based meat alternatives sit uncomfortably alongside sugary cereals, fizzy drinks, and processed meats, says Mike Coppen-Gardner, founder & CEO of SPQR
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News
Wes Streeting says supermarkets will be ‘set free’ to decide how to meet new healthy food standard
Streeting said that under his plans for regulation under a new healthy food standard, retailers would be permitted to use promotions to achieve the greatest results on making baskets healthier