All HFSS articles
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Analysis & FeaturesBritain’s biggest brands 2026: How healthy are the UK’s biggest brands?
Brits are turning away from UPFs and HFSS goods. But with definitions blurred, and indulgence still desired, it’s a mixed picture for food and drink
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NewsHackney Gelato adds sorbetto lollies and on-trend tub
The lollies are HFSS-compliant and made using 100% natural ingredients
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NewsEaster egg promotions surge despite government multibuy ban
Two-thirds of Easter eggs are on promotion at major supermarkets, up from 57% last year, as retailers switch from banned multibuys to price cuts with three weeks until Easter
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NewsEx Co-op quick commerce chief joins Nesta nudge group
Chris Conway unexpectedly departed the convenience retailer last month after eight years with the business
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Comment & OpinionWhy Nesta’s ‘sinister’ junk food ads panic doesn’t stack up
Having been hit with a raft of restrictions, brands are reasonably shifting spend to channels not covered by the legislation. It’s less sinister, more perfectly sensible
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NewsWindmill Organics adds non-HFSS protein puffs and kombucha
‘Protein and functional drinks remain two of the most dynamic areas in grocery,’ said Windmill Organics
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Comment & OpinionCan health strategy survive retail’s rage over NPM changes?
The government’s health strategy is facing a pivotal moment, and it could see co-operation turn into rebellion
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NewsIGD warns new junk food model will delay mandatory reporting plans
IGD said it feared pushing ahead with the changes could delay Streeting’s plans to bring in mandatory reporting as part of his 10-year NHS plan
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NewsJunk food tax could result in 30% price hikes on some food, report warns
Modelling by Nesta shows a nutrient profiling model-linked tax would cut obesity but also lead to higher food prices, with some products likely to see cost hikes of up to 30%
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NewsPri Bakes founder exits HFSS-compliant snacking brand
Priyanka Savjani founded the business in 2020 as an oat-based better-for-you snacking brand positioned for the non-HFSS market
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NewsCrisis talks on nutrient profiling model revamp slated for Wednesday
FDF leader Karen Betts said the planned switch to the 2018 model would lead to huge swathes of products effectively being banned from advertising and in-store promotions
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NewsBirds Eye expands Steamfresh range with rice and noodle dishes
Each meal is non-HFSS and provides at least one of shoppers’ recommended 5 a day
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NewsMicroSalt hits milestone as industry pushes to reduce sodium
It reflected a continued increase in commercial and market momentum for MicroSalt’s low-sodium products, the group said this morning
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Category ReportThe new demon drink? Trends in juices & smoothies 2026
Fruit juice makers are mad as hell about the proposed new nutrient profiling model, which would classify their products as HFSS
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NewsM&S and the Co-op among 100 names calling for Good Food Bill
The companies are calling for ministers to commit to a Good Food Bill, which they claim would give the government’s strategy much-needed teeth
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NewsComplete food industry ‘reset’ needed to tackle obesity crisis, says FSA chair
Professor Susan Jebb said she believed a ‘tipping point’ had been reached that meant companies would have to change direction if they were to survive
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Comment & OpinionWhy alcohol brands don’t need to ‘go big’ with marketing
These moments generate reach and talkability, but what they don’t reliably do is build loyalty, says Siobhan McDade, chief publishing officer at Jungle Creations
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NewsScrapples aims for £275k raise after Tesco accelerator success
Scrapples sales soared 72% in the year to 31 January 2026 thanks to the rollout in Tesco’s accelerator scheme
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Comment & OpinionTrusted Advertising: treatise explores marketing’s future
Matt Bourn and James Best explore how brands should adapt to the age of the influencer and, even more topically, how they should be using artificial intelligence
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NewsWalkers Sensations adds Lamb and Chilli & Cocoa crisps for Easter
Both new variants are HFSS compliant