All HFSS articles
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NewsPri Bakes founder exits HFSS-compliant snacking brand
Priyanka Savjani founded the business in 2020 as an oat-based better-for-you snacking brand positioned for the non-HFSS market
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NewsCrisis talks on nutrient profiling model revamp slated for Wednesday
FDF leader Karen Betts said the planned switch to the 2018 model would lead to huge swathes of products effectively being banned from advertising and in-store promotions
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NewsBirds Eye expands Steamfresh range with rice and noodle dishes
Each meal is non-HFSS and provides at least one of shoppers’ recommended 5 a day
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NewsMicroSalt hits milestone as industry pushes to reduce sodium
It reflected a continued increase in commercial and market momentum for MicroSalt’s low-sodium products, the group said this morning
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Category ReportThe new demon drink? Trends in juices & smoothies 2026
Fruit juice makers are mad as hell about the proposed new nutrient profiling model, which would classify their products as HFSS
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NewsM&S and the Co-op among 100 names calling for Good Food Bill
The companies are calling for ministers to commit to a Good Food Bill, which they claim would give the government’s strategy much-needed teeth
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NewsComplete food industry ‘reset’ needed to tackle obesity crisis, says FSA chair
Professor Susan Jebb said she believed a ‘tipping point’ had been reached that meant companies would have to change direction if they were to survive
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Comment & OpinionWhy alcohol brands don’t need to ‘go big’ with marketing
These moments generate reach and talkability, but what they don’t reliably do is build loyalty, says Siobhan McDade, chief publishing officer at Jungle Creations
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NewsScrapples aims for £275k raise after Tesco accelerator success
Scrapples sales soared 72% in the year to 31 January 2026 thanks to the rollout in Tesco’s accelerator scheme
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Comment & OpinionTrusted Advertising: treatise explores marketing’s future
Matt Bourn and James Best explore how brands should adapt to the age of the influencer and, even more topically, how they should be using artificial intelligence
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NewsWalkers Sensations adds Lamb and Chilli & Cocoa crisps for Easter
Both new variants are HFSS compliant
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Comment & OpinionFeedback: ASA and eco claims, HFSS rules and mackerel prices
This week’s letters page reveals the tightrope brands walk between clear claims, credible health regulation and responsible sourcing
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NewsGood Guys Bakehouse adds fmcg veteran to board in six-figure funding round
Former St Pierre Groupe CEO David Wagstaff joined as non-executive director after taking part in the latest investment round
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NewsAsda claims health nudge trials are 10 times more effective than HFSS promos ban
The supermarket announced a partnership with Nesta in September 2023 to trial a series of ‘high-potential health interventions’ that could encourage shoppers towards more healthy baskets, based on the government’s own health score
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NewsAldi and Asda urge ministers to abandon new HFSS health plans
Aldi and Asda told MPs the changes would suck investment out of lowering everyday prices and also risked confusing customers
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NewsSupermarkets in talks to offer financial top-ups to poorest families
Retailers told MPs they were in ‘active conversations’ about supermarkets offering families up to £2 a week to boost the government’s schemes
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Comment & OpinionNew UK food health scores penalise consumers and undermine industry
The government’s updated nutrient profiling model will render all the previous reformulation effort worthless, says Craig Ralph, client services director at WeAreSPQR
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Comment & OpinionNew nutrient profiling model is at odds with scientific sentiment
Slavishly focusing on further reductions in fat, salt and sugar is at odds with the latest scientific consensus, consumer sentiment and retailer actions
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Comment & OpinionThe new nutrient profiling model could rewrite UK food rules
A technical change in the NPM could substantially reduce unhealthy food marketing to children, says Dr Alison Tedstone, former chief nutritionist at Public Health England and the DHSC, and expert advisor to the Obesity Health Alliance
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Comment & OpinionWill Streeting’s war on sugar transform unhealthy food?
The DHSC’s plans to push ahead with a new, tougher version of the nutrient profiling model could put Streeting on a collision course with Keir Starmer and Chancellor Rachel Reeves