All HFSS articles
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Comment & Opinion
ASA Zoe ruling ignores the real bad actors in food
If the ASA is truly interested in consumer protection, then it must hold fast to science, not assumptions, says Jonathan Wolf, CEO and co-founder of Zoe
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Comment & Opinion
Why are unhealthy ready meals escaping regulation?
Some ready meals contain more salt in one serving than an adult’s entire daily limit, says Sonia Pombo, head of impact and research at Action on Salt
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News
Asda push healthier choices in 10 ‘nudge’ trial stores
Asda’s move will include the introduction of healthier choices in snacking aisles, with products that are high in fibre and below 100 calories
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News
Most supermarket ready meals contain excessive salt, research finds
Out of 1,511 ready meals sold across 11 retailers, 56% were high in salt
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Analysis & Features
What do new sugar tax thresholds mean for drinks suppliers?
The soft drinks sugar levy threshold has been lowered, leaving suppliers feeling victimised. What impact will the changes have?
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News
Wholesalers urge ministers to give them seat at Food Strategy table
The FWD’s new white paper, The Roadmap for Resilience in the UK Food Supply Chain, was presented to the minister for food security and rural affairs Daniel Zeichner last week
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Category Report
How retailers are cracking healthier snacking
The supers say they’re upping their healthier snack game. Eggs have even poached crisps’ spot as Tesco’s most-bought meal deal side. What’s next?
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Category Report
Bags of goodness: trends in healthier snacking 2025
A wealth of snack brands with natural claims and clean labels are looking to cash in on the junk food ad ban and fears about UPFs
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Comment & Opinion
Nutrient profiling model must evolve to survive
We should understand and correct the flaws in our current system of profiling rather than calling for a complete ultra-processed overhaul, says Anthony Warner, development chef at New Food Innovation
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Comment & Opinion
Sugar levy extension punishes a trailblazing soft drinks sector
Moving the goalposts punishes an industry that has led the way on reformulation, says Gavin Partington, director general of the British Soft Drinks Association
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Comment & Opinion
HFSS ad uncertainty is destroying marketing plans
Uncertainty is a surefire route to creating policies with profound unintended consequences, says Stephen Woodford, CEO, Advertising Association & Phil Smith, director general, ISBA
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News
Soft drinks bosses rage as sugar levy change set to hit 900 products
Household brands caught up in the move include Lucozade Energy, Fanta, Tango, Dr Pepper and Irn-Bru
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News
Tesco legend Sir Terry Leahy warns government food strategy ‘fighting on too many fronts’
Leahy said the new Food Strategy Advisory Board (FSAB) had been given too many ‘cross-cutting’ objectives
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Comment & Opinion
Why the last thing the food strategy needs is the ‘public voice’
The government is launching a major public consultation to find out what people really want from its new Food Strategy – but is that really the best approach?
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News
Citizens panel to give public say over government food strategy
Defra has revealed it will set up a new Citizens Advisory Council, reporting to ministers alongside the industry-dominated Food Strategy Advisory Board
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Category Report
The flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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Category Report
How snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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Comment & Opinion
HFSS rules are a landmark. Industry can’t quibble its way out
Reports now suggest some companies have been secretly lobbying the government, and even considering legal challenges, in an attempt to weaken or delay the restrictions, says Katharine Jenner, director of Obesity Health Alliance
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News
Nudge body warns against including UPFs in obesity strategy
Nesta has urged the government against expanding its obesity strategy to include specific targets against ultra-processed foods
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Comment & Opinion
M&S one-ingredient corn flakes show folly of HFSS ad ban
Rather than being celebrated as a major step toward ingredient simplicity, critics dismissed the innovation as a marketing gimmick, says Craig Ralph, client services director at SPQR