All HFSS articles – Page 10
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NewsWalkers unveils ‘largest’ brand refresh in 80-year history
Core crisps packs now feature a ‘sun-inspired’ logo and hero British potatoes
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NewsHealthy food pilots planned for deprived areas to tackle obesity
A series of interventions is being lined up by government in a bid to focus the food strategy on areas with the highest levels of obesity
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NewsJunk food ban must be extended, health groups tell ministers
The Obesity Health Alliance has written an open letter to health secretary Wes Streeting and culture secretary Lisa Nandy, urging them to remove “loopholes” that allow brands with HFSS products to continue advertising
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NewsDalston’s raises £850k and hires new MD for growth push
Sorven Capital led the new round, and the funding will be used to expand distribution and support increased marketing and in-store activations
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Analysis & FeaturesThe Grocer’s unofficial guide to the new HFSS marketing rules
It’s a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key foodstuffs. But what do they mean in practice? And how will retailers and manufacturers approach the restrictions? Here’s everything you ever needed to know but didn’t dare to ask.
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Comment & OpinionToday’s junk food ad ban is a controversial start to 2026
Influential nudge body Nesta has warned the government its new legislation has been gutted to such an extent that it will allow companies to continue promoting unhealthy products
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Comment & OpinionWhy the UK government is ending the era of junk food ads
The UK is at a turning point in the fight against childhood obesity, says minister for health Ashley Dalton
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NewsMcVitie’s expands non-HFSS Digestives lineup with cinnamon biscuit
The NPD combines the ‘signature sweet-salty crunch’ of McVitie’s Digestives with cinnamon
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NewsJunk food advertising ban full of loopholes, say key government advisers
Nudge body Nesta said today’s delayed launch would achieve health gains ‘much smaller’ than they could have been, because of gaps in the legislation
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Comment & OpinionBrands should see HFSS policy as a golden opportunity
The rulings, in all their many guises, represent an opportunity to innovate, change behaviours, and create new ways of communicating with consumers, say Rupert Pick, co-founder & global MD, and Louise Forster-Smith, innovation director, at Hot Pickle
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Analysis & FeaturesHow HFSS rules will make ad creatives work harder
The new HFSS ad guidelines will cramp the style of advertisers but the strictures may also present opportunities to flex the creative muscle
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NewsM&S drinks supplier Hydrate Drinks rescued by directors following collapse
Formerly known as Happy Drinks before changing its name to Hydrate earlier this year, the business appointed insolvency firm Begbies Traynor as administrator on 1 December 2025
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RankingsConfectionery - sugar 2025: Sweets sales soar ahead of HFSS rules
The market’s worth an extra £60.4m following a splurge by brands on ads, deals and NPD ahead of the government crackdown on junk food marketing
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Analysis & FeaturesHFSS ad ban: has last-hour guidance provided clarity at last?
With just weeks to go till the HFSS ad ban comes into force, the CAP guidance has been published? What does it tell us?
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Promotional VideosHow PepsiCo is crunching its way through the competition
Savoury snack sales are soaring as flavour innovation and event tie-ins bump growth 1.3%. Get the latest trends direct from the experts taking snacking to a brand-new stage.
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NewsFood safety watchdog hires top government health advisor as science guru
He will take over from Professor Robin May, who left the FSA in September 2025 following his appointment as interim chief scientific officer at the UK Health Security Agency (UKHSA)
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Comment & OpinionWot, no OOH? Why the HFSS ad ban doesn’t go far enough
In anticipation of the ban, some food brands have spent on reformulating their products. But some have simply shifted marketing spend to billboards
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Comment & OpinionRetailers must navigate grocery’s trickiest Christmas trends
Financial pressures remain front of mind for many households across the UK, notes Luke Hand of Mail Metro Media
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Comment & OpinionEndless delays, moving goalposts: HFSS policy farce deepens
Having presided over this farcical mismanagement of the HFSS advertising restrictions, the government looks set to cause more chaos
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NewsAd ban guidance published as row over HFSS brands continues
A third set of official guidance on the HFSS ad ban has been published by the Committee of Advertising Practice