British shoppers buying seafood more frequently, says Norwegian Seafood Council

Norwegian cod, NSC

Source: Norwegian Seafood Council

The representative body’s Mid-Year Market & Retail Report 2026 found seafood shopping frequency has increased 1.5% year-on-year, while average spend per trip rose 2.9%

British shoppers are buying seafood more frequently despite cost-of-living pressures, according to the Norwegian Seafood Council.

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