Oatly Help Dad

Oatly ‘Help Dad’ ad push banned by ASA over ‘misleading’ climate claims

Four out of five issues raised by complainants were upheld by the advertising watchdog

THENEWNORM&ALSHOW 04 credit Oatly

Oatly unveils major marketing push with ‘plant-based is new normal’ tagline

The campaign features oat drink-based cartoon puppets ’navigating the shift to plant-based eating’ said Oatly

oatly ad screenshot

Oatly takes less aggressive approach… with puppets

Oatly has had a tough time, image-wise

Dash Water David Milner

Dash Water appoints David Milner as chairman to support its rapid growth in 2022

Seltzer brand Dash Water has closed a multimillion-pound investment round to maintain its rapid growth, with backing from industry veteran David Milner, who also joins the business as chairman.

Dash sparkling mango

Dash adds wonky mango-flavoured sparkling water to its line-up

The brand had saved the “rejected knobbly, bobbly mangoes, fusing the wonderfully unwanted wonky fruit into freshly-sprung, sparkling water”, it said

spring water australia unsplash

How we at Dash Water rose to the challenge of localised production

Localisation in food and drink is a growing trend, and the reasons to not transport food over long distances are clear

Inflation

  • Inflation is only just beginning. Suppliers and retailers have a rocky road ahead

  • Avara Foods sees turnover fall but profitability improve in ‘solid’ results

  • How inflation threatens fmcg businesses – and more – in 2022

  • ​Coffee prices surging in the supermarkets as inflation takes hold

  • Groceries Code Adjudicator reads supermarkets the riot act over inflation

  • Why grocery prices are set to rise further, with the most vulnerable affected

  • Iceland commits to price freeze on £1 value range as food costs rise

  • Food price inflation could top out in early 2022, say commodity experts

  • Asda wins despite taking biggest hit on inflation again

  • Groceries Code Adjudicator to probe supermarket inflation delistings

What’s behind the rise of armed robberies in convenience stores?

Shop workers are being attacked, threatened, and even killed while on duty in convenience stores. Armed robberies cause untold damage. Yet they’re occurring with worrying regularity

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  • Jonathan Petrides on his Allplants vision: ‘veganism without the preach’

  • Mark Livings on Lyre’s plan to be the first low & no unicorn

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