The pilot will allow customers to scan products themselves using their smartphones as they shop
‘Ridicule at your heart’s content. You might even make yourself Twitter famous for an hour or two,’ advises PR mogul Ed Whitehead
PAI will take a 61% holding in the likes of Tropicana and Naked, as well as other brands, with PepsiCo retaining a 39% stake
Juices and smoothies were suffering. But in the pandemic, brands have highlighted their vitamin C and D content to deliver growth
Fmcg brands are under pressure to be green. That’s brought about a large number of dubious claims – but UK regulators are now getting on the caseRead story
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