As CFO at Mayborn Group, James Taylor spent six years flogging products designed for newborns. Now he’s on a very different mission. He’s the man charged with getting BrewDog – craft beer’s problem child – to finally grow up.

The Scottish brewer, arguably known as much for its scandals as its beers, wiped its entire social media presence last month. Then came a brand refresh and the unveiling of a new leadership team – comprising Taylor as CEO and new COO Lauren Carrol – alongside a revamped “values charter”. Just three months after Taylor took the reins, it looked suspiciously like a bid to sweep BrewDog’s problematic past under the carpet.