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Tim Warrillow on moving Fever-Tree from mixer to main attraction
By James Beeson2025-12-05T14:13:00
Fever-Tree has been on a 20-year journey from unruly startup to mixer category leader. Now CEO Tim Warrillow has his eyes on the growing opportunity in adult soft drinks
Tim Warrillow’s quest to find the finest ingredients for Fever-Tree’s drinks has taken him to every corner of the globe.
At the start of the brand’s journey to becoming the UK and US’s leading tonic supplier, one particularly perilous trip sent him to the conflict-hit Democratic Republic of the Congo in search of quinine – the crucial ingredient in its tonic water.
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