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James Beeson
James is The Grocer’s drinks editor. He writes about NPD, M&A, government legislation, marketing campaigns and new hires within alcohol, soft drinks, packaged water and hot beverages.
Before joining The Grocer in 2023, James was the deputy editor at Just Drinks. He began his career in journalism at The Morning Advertiser in 2017, and has also freelanced for titles including The Brewers Journal, Brewer & Distiller International and Ferment magazine.
His drink of choice is a French Negroni with a splash of PX Sherry.
Contact info
- Tel:
- 01293 610305
- Email:
- james.beeson@thegrocer.co.uk
- News
Nichols open to ‘sensible’ functional drinks M&A, CEO says
The Vimto owner has its eye on emerging soft drinks trends
- News
CBD brands boosted as major novel food application progresses
The application is linked to CBD products from brands including Medahuman, Supreme and Hip Pop
- News
Co-op trials BWS chillers dedicated to single-serve cans
It is part of Co-op’s ambition to grow its ‘on the go’ market share
- News
White Claw eyes move into RTD cocktails as hard seltzer sales stutter
White Claw leads the way in hard seltzer, but the category is shrinking
- Comment & Opinion
Fever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
- News
Australian coffee brand Hunt & Brew arrives in the UK
The drinks will be made in the UK, in Berkshire
- News
Fever-Tree denies sponsoring Republican National Convention
The brand’s logo appeared on a list of partners on the website of the event’s organiser
- News
Goodrays adds former Monster marketing director to senior team
He joins after a five-year stint at the energy drinks giant
- News
Bone broth brand Freja adds ‘creamy and indulgent’ powdered shakes range
The shakes were ‘so much more than a protein shake’, Freja claimed
- Comment & Opinion
Pernod Ricard’s wine disposal will diminish its UK presence
Selling the likes of Jacob’s Creek and Campo Viejo makes sense, but it will make Pernod Ricard much less of a UK powerhouse
- News
Casillero del Diablo to launch 8.5% abv lower-calorie BeLight in the UK
The duo contain just 65 calories per 125ml serve
- News
BrewDog turns back the clock with retro Punk IPA cans
The liquid inside, however, remains unchanged from the beer’s current recipe
- News
BrewDog to ‘let carbon negative claim lapse’ after exiting carbon credits market
The brewer will no longer be able to make the claim from November
- News
Fierce Beer unveils fruit-forward ‘beer cooler’ trio
The 4.5% abv gluten-free and vegan drinks are to launch initially via DTC
- News
Tenzing launches ‘world’s strongest’ natural energy drink with 200mg of caffeine
It contains more than two-and-a-half times the caffeine content of Red Bull
- News
Yorkshire Tea adds to speciality range with ‘irresistible’ Caramelised Biscuit Brew
The brew is made from 100% Rainforest Alliance certified tea blended with natural flavouring
- News
Tesco launches non-alcoholic mocktail trio
The launch came with interest in low & no drinks soaring, Tesco said
- News
Nestlé develops ‘climate change resistant’ arabica coffee variety
The new variety has been selected for its resistance to coffee leaf rust