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Dry January trend fades with low & no-alcohol sales growth in ‘noticeable slowdown’
By James Beeson2026-02-04T16:26:00
Value sales of low & no-alcohol beers climbed just 2.8% year on year to £17.1m in the four weeks to 24 January 2026
Supermarkets saw a marked slowdown in the rate of growth of low & no-alcohol sales in January, according to new data.
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