Archive of all Diageo articles
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NewsSmirnoff brings ‘flavour-forward’ Crush RTDs to the UK
The launch would tap into rising demand for larger-format RTD drinks, Smirnoff said.
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NewsJohnnie Walker adds ‘sweeter’ Black Ruby blended whisky
To amplify the ’fruity notes’ in Black Ruby, the Johnnie Walker distilling team experimented with a longer-than-usual fermentation time.
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NewsAldi to launch own-label Guinness rival Mulligan’s Stout
It will roll out across the retailer’s estate from 8 September
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Comment & OpinionThe Guinness boom may be over, but its remarkable resurgence is still worth toasting
After a remarkable post-Covid growth tear, Guinness’ year-on-year growth figures in the past six and three months make for far less positive reading. But the long term trend is clear
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NewsGuinness boom ends as sales surge subsides
The slump reflected a ‘temporary pause’ on off-trade promotions for Guinness earlier this year, Diageo claimed
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NewsGuinness unveils new campaign ahead of Premier League return
The campaign is spearheaded by a series of short films featuring fans of all 20 Premier League clubs
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NewsEx-Diageo CEO Debra Crew awarded $5m pay packet
Crew received a 4.5% increase in base salary to $1.8m
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NewsUS tariffs ‘risk $2bn in lost sales’, major alcohol trade bodies warn
Wine and spirits were unique products often tied to specific geographical regions around the world, the letter argued.
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Comment & OpinionFive key takeaways from Diageo’s full-year results
There were few major surprises as Diageo reported a modest rise in sales but missed forecasts for profits in its full-year results on Tuesday
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NewsDiageo: Accelerate cost savings programme ‘not about’ job cuts
Savings would come from reduced overheads, more targeted trade investment and A&P and supply chain efficiencies, Diageo said.
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NewsDiageo’s profits tumble after rocky year
The maker of Guinness and Smirnoff said operating profits were down almost 30%, below analyst’s expectations
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NewsDiageo brings back former CFO on an interim basis
The appointment comes with Diageo preparing to announce its financial results for the year ended 30 June 2025 next week
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Category ReportCocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?
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Comment & OpinionMarket reaction shows Diageo was right to ditch Crew as CEO
The tenure of Diageo boss Debra Crew will mostly be recalled with disappointment and her departure should come as no surprise
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NewsDiageo CEO Debra Crew steps down by mutual agreement
The London-listed spirits company is searching for a new boss to lead turnaround efforts
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NewsDiageo decries 'baseless' tequila purity allegations as US lawsuits mount
The claims were ‘without factual or legal merit’, Diageo said
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Analysis & FeaturesWhy major drinks companies are changing tack on low & no
Why standalone low & no brands are no longer seen as a growth opportunity for drinks majors, and what the future holds for alcohol-free challenger brands
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NewsSpirits companies shift focus to 0.0% variants as low & no brands’ sales recede
Pernod Ricard appears to have mothballed its Ceder’s brand, while Diageo has offloaded its stake in Everleaf
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Promotional FeaturesThe only way isn’t up: Driving value through price
Consumer spending remains under pressure, which means pricing must work harder than ever before. Here, experts reveal how, when used as a strategic lever to align with demand rather than a blunt tool, price can unlock value in surprising ways.
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NewsGen Z discovers thirst for booze as incomes rise – data
The proportion of Gen Z legal drinking age consumers in the UK to report drinking alcohol regularly has increased by 10% in two years