Archive of all Diageo articles
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Comment & OpinionSabrina Carpenter enters ‘man’s world’ of whisky for Johnnie Walker
Sabrina Carpenter doesn’t look like a typical whisky drinker – but that’s the point
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NewsDiageo names former Tesco boss Dave Lewis as new CEO
Diageo has named former Tesco boss Dave Lewis as the Johnnie Walker and Guinness owner’s next chief executive
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NewsDiageo to sharpen focus on RTDs as spirits softness persists
Pre-batched cocktails could help Diageo meet evolving consumer need states including a desire to consume less alcohol and fewer calories, interim CEO Nik Jhangiani said
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NewsDiageo blames ‘softer US consumer’ for failure to return to growth
The Johnnie Walker maker has slightly downtraded sales and profit forecasts after a disappointing first quarter
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Category ReportLow & no’s road to success: trends in low & no alcohol 2025
Big strides in taste and tie-ups with sports stars are driving major gains for low & no drinks. And they look set only to accelerate
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NewsDiageo moves to dismiss tequila class action lawsuit
It is one of several legal challenges that have been mounted against Diageo North America this year
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NewsGuinness Open Gate Brewery in London set to open in December
The experiential brand home for Guinness in Covent Garden has faced a series of setbacks
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Comment & OpinionHouse of Guinness: entertaining cobblers should shift a few pints
As Benjamin Lee Guinness’s death sparks a power struggle, the show provides an interesting glimpse into the brand’s history… sort of
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NewsGordon’s unveils Spritz Edition drinks to pair with prosecco
Spritz Edition will launch in the on-trade in Britain in 2026, with ambitions of a global rollout to follow
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NewsChase family revives farmhouse distillery with Rosemaund single malt whisky launch
Distilling will resume at Rosemaund Farm in 2026
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NewsBaileys teams up with Terry’s for Chocolate Orange Irish Cream Liqueur
The tipple will land in stores tomorrow (16 September), marking 100 days until Christmas
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NewsDiageo jobs at risk amid Northern Ireland ‘consolidation’
It is understood that around 60 positions could be affected by the move
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NewsDiageo sells Sheridan’s coffee liqueur to Casa Redondo
Sheridan’s is a two-part liqueur from Dublin that comes packaged in a dual container
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NewsGuinness looks to take brand ‘out of the booze aisle’ with licensed food duo
The innovations are aimed at creating ’brand visibility’ for Guinness outside the booze aisle
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NewsSmirnoff brings ‘flavour-forward’ Crush RTDs to the UK
The launch would tap into rising demand for larger-format RTD drinks, Smirnoff said.
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NewsJohnnie Walker adds ‘sweeter’ Black Ruby blended whisky
To amplify the ’fruity notes’ in Black Ruby, the Johnnie Walker distilling team experimented with a longer-than-usual fermentation time.
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NewsAldi to launch own-label Guinness rival Mulligan’s Stout
It will roll out across the retailer’s estate from 8 September
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Comment & OpinionThe Guinness boom may be over, but its remarkable resurgence is still worth toasting
After a remarkable post-Covid growth tear, Guinness’ year-on-year growth figures in the past six and three months make for far less positive reading. But the long term trend is clear
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NewsGuinness boom ends as sales surge subsides
The slump reflected a ‘temporary pause’ on off-trade promotions for Guinness earlier this year, Diageo claimed
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NewsGuinness unveils new campaign ahead of Premier League return
The campaign is spearheaded by a series of short films featuring fans of all 20 Premier League clubs