Archive of all Diageo articles
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Comment & OpinionDiageo’s Nuno Teles: Budget must reverse the damage done to the spirits industry
Investing in spirits means investing in UK economic growth, sales Diageo GB MD Nuno Teles
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NewsGuinness Covent Garden brewery delayed until 2025
The £73m project has stalled after its main contractor’s collapse in the summer
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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NewsArla expands Baileys partnership with two new SKUs
The new products have been designed to offer shoppers the opportunity to ‘elevate their treats’ with Baileys
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NewsWaitrose poaches Diageo strategy lead for new bakery head role
Tellis will join the supermarket on 30 September as head of category proposition for bakery and meal solutions
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NewsDiageo strikes deal for US non-alcoholic spirits market leader Ritual
Diageo took a minority stake in Ritual via its Distill Ventures incubator in 2020
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NewsCity snapshot: Morrisons agrees £331m property deal on 76 supermarkets
Morrisons has signed a £331m deal to release value from its portfolio of stores as the supermarket continues with a turnaround attempt under new CEO Rami Baitieh. Plus, Asda launches new sustainability-linked enhancement to its supply chain finance scheme, trading updates from Poundland owner Pepco and Diageo, and interims from Adnams
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NewsCaptain Morgan and Pepsi team up for rum-based RTD
The 5% premix is the first time PepsiCo has lent its flagship brand to a product containing alcohol
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NewsSmirnoff Ice to roll out in single-serve cans with £1m push
The single-can format would help Smirnoff ‘connect with customers who seek both convenience and quality’
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NewsDiageo staff accept 10.3% pay rise offer
The deal will apply to some 3,000 employees working in Scotland
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NewsGuinness 0.0 leapfrogs Heineken 0.0 to become UK’s biggest alcohol-free beer
It has seen its off-trade sales rise by nearly 110% in the past year
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Comment & OpinionGuinness is a bright spot in Diageo’s otherwise tough year
Guinness’ success shows how brands can trump even the toughest of economic headwinds
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NewsCity snapshot: Diageo posts organic sales and profit declines amid Americas weakness
Spirits giant Diageo has posted a decline in organic sales and profits as a heavy sales fall in Latin American and the Caribbean hit annual performance
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Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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RankingsBritain’s Biggest Alcohol Brands 2024: how drinks brands are embracing moderation
Consumers are seeking to drink more mindfully and regulation now favours lower abvs, too. How are brands reacting?
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NewsGuinness becomes official beer of the Premier League
The deal will run for four years from the 2024/25 season
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NewsDiageo sells majority stake in Guinness Nigeria
Diageo has sold a controlling stake in its Nigerian Guinness operation to its distributor in the country in a deal worth about $70m (£55m)
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Comment & OpinionDiageo’s ‘Flavour Forecast’ shows how AI can shape future booze NPD
Diageo’s new AI-powered report could help give it the edge against its smaller, more nimble rivals
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NewsDiageo taps AI to predict summer cocktail trends
Diageo said it was already using the findings to inform new product development
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NewsDiageo to invest €100m to decarbonise Guinness brewery in Ireland
The brewery will look to phase out the use of fossil fuels entirely