Archive of all Diageo articles
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Comment & OpinionHouse of Guinness: entertaining cobblers should shift a few pints
As Benjamin Lee Guinness’s death sparks a power struggle, the show provides an interesting glimpse into the brand’s history… sort of
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NewsGordon’s unveils Spritz Edition drinks to pair with prosecco
Spritz Edition will launch in the on-trade in Britain in 2026, with ambitions of a global rollout to follow
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NewsChase family revives farmhouse distillery with Rosemaund single malt whisky launch
Distilling will resume at Rosemaund Farm in 2026
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NewsBaileys teams up with Terry’s for Chocolate Orange Irish Cream Liqueur
The tipple will land in stores tomorrow (16 September), marking 100 days until Christmas
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NewsDiageo jobs at risk amid Northern Ireland ‘consolidation’
It is understood that around 60 positions could be affected by the move
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NewsDiageo sells Sheridan’s coffee liqueur to Casa Redondo
Sheridan’s is a two-part liqueur from Dublin that comes packaged in a dual container
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NewsGuinness looks to take brand ‘out of the booze aisle’ with licensed food duo
The innovations are aimed at creating ’brand visibility’ for Guinness outside the booze aisle
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NewsSmirnoff brings ‘flavour-forward’ Crush RTDs to the UK
The launch would tap into rising demand for larger-format RTD drinks, Smirnoff said.
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NewsJohnnie Walker adds ‘sweeter’ Black Ruby blended whisky
To amplify the ’fruity notes’ in Black Ruby, the Johnnie Walker distilling team experimented with a longer-than-usual fermentation time.
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NewsAldi to launch own-label Guinness rival Mulligan’s Stout
It will roll out across the retailer’s estate from 8 September
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Comment & OpinionThe Guinness boom may be over, but its remarkable resurgence is still worth toasting
After a remarkable post-Covid growth tear, Guinness’ year-on-year growth figures in the past six and three months make for far less positive reading. But the long term trend is clear
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NewsGuinness boom ends as sales surge subsides
The slump reflected a ‘temporary pause’ on off-trade promotions for Guinness earlier this year, Diageo claimed
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NewsGuinness unveils new campaign ahead of Premier League return
The campaign is spearheaded by a series of short films featuring fans of all 20 Premier League clubs
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NewsEx-Diageo CEO Debra Crew awarded $5m pay packet
Crew received a 4.5% increase in base salary to $1.8m
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NewsUS tariffs ‘risk $2bn in lost sales’, major alcohol trade bodies warn
Wine and spirits were unique products often tied to specific geographical regions around the world, the letter argued.
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Comment & OpinionFive key takeaways from Diageo’s full-year results
There were few major surprises as Diageo reported a modest rise in sales but missed forecasts for profits in its full-year results on Tuesday
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NewsDiageo: Accelerate cost savings programme ‘not about’ job cuts
Savings would come from reduced overheads, more targeted trade investment and A&P and supply chain efficiencies, Diageo said.
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NewsDiageo’s profits tumble after rocky year
The maker of Guinness and Smirnoff said operating profits were down almost 30%, below analyst’s expectations
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NewsDiageo brings back former CFO on an interim basis
The appointment comes with Diageo preparing to announce its financial results for the year ended 30 June 2025 next week
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Category ReportCocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?