Archive of all Diageo articles
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Category ReportCocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?
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Comment & OpinionMarket reaction shows Diageo was right to ditch Crew as CEO
The tenure of Diageo boss Debra Crew will mostly be recalled with disappointment and her departure should come as no surprise
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NewsDiageo CEO Debra Crew steps down by mutual agreement
The London-listed spirits company is searching for a new boss to lead turnaround efforts
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NewsDiageo decries 'baseless' tequila purity allegations as US lawsuits mount
The claims were ‘without factual or legal merit’, Diageo said
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Analysis & FeaturesWhy major drinks companies are changing tack on low & no
Why standalone low & no brands are no longer seen as a growth opportunity for drinks majors, and what the future holds for alcohol-free challenger brands
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NewsSpirits companies shift focus to 0.0% variants as low & no brands’ sales recede
Pernod Ricard appears to have mothballed its Ceder’s brand, while Diageo has offloaded its stake in Everleaf
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Promotional FeaturesThe only way isn’t up: Driving value through price
Consumer spending remains under pressure, which means pricing must work harder than ever before. Here, experts reveal how, when used as a strategic lever to align with demand rather than a blunt tool, price can unlock value in surprising ways
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NewsGen Z discovers thirst for booze as incomes rise – data
The proportion of Gen Z legal drinking age consumers in the UK to report drinking alcohol regularly has increased by 10% in two years
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NewsJohnnie Walker volumes collapse after Red Label 1l is delisted
Johnnie Walker Red Label has lost £9m after volumes crashed by nearly 40% last year
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RankingsBritain’s next top booze brands?
These 10 players have notched up strong value growth that puts them on track to compete in the top 100 next year
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NewsDiageo launches convenience store on-pack promotion across five RTDs
The initiative aims to help retailers tap into the growing RTD segment
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NewsRoyal Challengers Bengaluru sale reports ‘speculative in nature’, Diageo insists
Diageo’s Indian unit insisted it was ‘not pursuing any such discussions’
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NewsMedia Bites 4 June: BAT, Amazon, HelloFresh, Remy Cointreau, Diageo and Oreos
A quiet morning in terms of major grocery news which may come as a relief to many in the industry given the drama of recent weeks
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Analysis & FeaturesWhich brands could Diageo sell as part of ‘substantial’ portfolio shake-up?
Diageo wants to raise funds by being ‘more rigorous’ in pursuing disposals. Which brands could be on the chopping block?
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NewsDiageo hints at substantial brand disposals to aid cashflow goals
Offloads would go beyond portfolio trimming seen in recent years, CFO Nik Jhangiani revealed
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NewsUS tariffs to cost Diageo $150m a year
The drinks giant believes it can mitigate about half the impact without price rises
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NewsCasamigos unveils slew of UK activations to tap into rising tequila demand
Casamigos is now the fastest-growing and largest ‘super-premium’ tequila in the UK off-trade
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NewsNewlat to buy Diageo operations in Italy to grow drinks exposure
The factory in northern Italy produces alcoholic and non-alcoholic drinks
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NewsCaptain Morgan unveils ‘beer-inspired’ Muck Pit RTD
The 4% abv tipple is made from Captain Morgan Original Spiced Gold, ‘brewed mango’ and ‘a dash of hop flavours’
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NewsUK-India trade deal: food and drink businesses to benefit from ‘historic’ agreement
British food and drink makers are set to benefit significantly from lower trade tariffs with India