All Diageo articles
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NewsWhisky drinkers trade up as cheaper scotch offerings see decline
More expensive drams such as Johnnie Walker, Haig Club and Glenfiddich won out over cheaper mainstream options
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News
Smirnoff bolsters flavoured vodka line-up with Berry Burst
The NPD is billed as a ‘bold coloured liquid’ featuring ‘natural flavours of blueberries and blackberries’ combined with Smirnoff No 21 vodka
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News
Diageo to remove gift boxes from scotch brands in ‘zero waste’ push
The booze behemoth will remove 183 million cardboard gift boxes across its Johnnie Walker, Buchanan’s and Bell’s brands
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Comment & Opinion
Guinness’ cold brew coffee beer points to a bolder, smarter NPD strategy from Diageo
The launch of Guinness Cold Brew Coffee Beer tells us what to expect from the ubiquitous stout in future
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News
Guinness launches cold brew-flavoured drink to lure ‘coffee lovers’
The drink brought ‘the magic of Guinness and coffee culture together’ to create ‘an elevated experience’, claimed the brand
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News
Gordon’s launches alcohol-free version of its pink gin
The “vibrant” NPD “perfectly balances sweet flavours of raspberry and strawberry blended with tangy redcurrant and the finest distilled botanicals”
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News
City snapshot: Diageo buys US flavoured tequila brand 21Seeds
Diageo has acquired US flavoured tequila brand 21Seeds to boost its portfolio of high growth brands
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News
Gordon’s adds Tropical Passionfruit and Morello Cherry gins
Both drinks were ‘well placed to engage consumers as we approach the spring and summer seasons’, said Gordon’s
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News
Diageo to splash £73m on Guinness microbrewery and ‘culture hub’ in London
The investment demonstrated Diageo’s confidence in London as a tourist destination and its commitment to the hospitality sector, it said
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News
City snapshot: Diageo resurgence underpinned by on-trade recovery
Diageo has reported double digit rises in sales and profits as the recovery in the on-trade was boosted by market share gains and premiumisation trends. Plus trading updates from FeverTree, Britvic and Greencore.
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News
Diageo rolls out ambitious growth plans to capture a bigger share of drinks market
Shares in the group soared 3% higher when markets in London opened this morning as investors reacted to the news, with the stock hitting record highs of 3,935p
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News
Gordon’s rolls out 85% recycled glass gin bottles with new design
The redesigned bottles would help the brand appeal to ‘even more consumers’, said Gordon’s
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News
Diageo adds lower-alcohol Sliced Apple drink to Captain Morgan portfolio
It’s the latest in a series of flavoured launches from the spirits giant
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News
Smirnoff boosts flavoured vodka range with Mango & Passionfruit
Diageo is recommending it be served as a long drink over ice mixed with lemonade
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News
City snapshot: Diageo points to margin recovery as hospitality sector reopens
Diageo has said it has made a ‘strong start’ to its financial year, forecasting an improvement in operating margins despite supply chain constraints. Plus, Parsley Box warns on sales and profits and all the rest of the latest news from the City.
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News
Diageo grows agave spirits offering with Mezcal Unión deal
Drinks giant Diageo has expanded its fast-growing agave spirits range with the acquisition of Mexican mezcal brand Mezcal Unión for an undisclosed sum
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News
Diageo accused of ‘breaking promise’ not to delist Pimm’s Vodka Cup
Diageo promised to reintroduce the drink back in 2014, following a “hard-fought campaign” by fans
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Analysis & Features
Six of the best paper packaging innovations in fmcg
Paper packaging is gaining ground as supermarkets and shoppers look to ditch single-use plastic. Here are some of the most innovative products to hit shelves from the UK’s biggest food and drink brands.
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News
Smirnoff and Fever-Tree launch spritz summer campaign
The campaign will encourage shoppers to ‘spritz up’ for summer
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News
City Snapshot: Diageo returns to growth as markets recovery from lockdown
Drinks giant Diageo is restarting its programme to return £4.5bn to shareholders as its first-half performance benefitted from strong trading across its global markets. Plus, on a busy morning, Coca-Cola HBC updates on its Q1 performance, Marston’s names a new CEO, Compass Group reports its first-half results and Ahold Delhaize reveals Q1 figures.
