Archive of all Diageo articles
Most recent first...
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News
US tariffs ‘risk $2bn in lost sales’, major alcohol trade bodies warn
Wine and spirits were unique products often tied to specific geographical regions around the world, the letter argued.
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Comment & Opinion
Five key takeaways from Diageo’s full-year results
There were few major surprises as Diageo reported a modest rise in sales but missed forecasts for profits in its full-year results on Tuesday
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News
Diageo: Accelerate cost savings programme ‘not about’ job cuts
Savings would come from reduced overheads, more targeted trade investment and A&P and supply chain efficiencies, Diageo said.
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News
Diageo’s profits tumble after rocky year
The maker of Guinness and Smirnoff said operating profits were down almost 30%, below analyst’s expectations
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News
Diageo brings back former CFO on an interim basis
The appointment comes with Diageo preparing to announce its financial results for the year ended 30 June 2025 next week
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Category Report
Cocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?
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Comment & Opinion
Market reaction shows Diageo was right to ditch Crew as CEO
The tenure of Diageo boss Debra Crew will mostly be recalled with disappointment and her departure should come as no surprise
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News
Diageo CEO Debra Crew steps down by mutual agreement
The London-listed spirits company is searching for a new boss to lead turnaround efforts
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News
Diageo decries 'baseless' tequila purity allegations as US lawsuits mount
The claims were ‘without factual or legal merit’, Diageo said
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Analysis & Features
Why major drinks companies are changing tack on low & no
Why standalone low & no brands are no longer seen as a growth opportunity for drinks majors, and what the future holds for alcohol-free challenger brands
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News
Spirits companies shift focus to 0.0% variants as low & no brands’ sales recede
Pernod Ricard appears to have mothballed its Ceder’s brand, while Diageo has offloaded its stake in Everleaf
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Promotional Features
The only way isn’t up: Driving value through price
Consumer spending remains under pressure, which means pricing must work harder than ever before. Here, experts reveal how, when used as a strategic lever to align with demand rather than a blunt tool, price can unlock value in surprising ways.
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News
Gen Z discovers thirst for booze as incomes rise – data
The proportion of Gen Z legal drinking age consumers in the UK to report drinking alcohol regularly has increased by 10% in two years
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News
Johnnie Walker volumes collapse after Red Label 1l is delisted
Johnnie Walker Red Label has lost £9m after volumes crashed by nearly 40% last year
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Rankings
Britain’s next top booze brands?
These 10 players have notched up strong value growth that puts them on track to compete in the top 100 next year
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News
Diageo launches convenience store on-pack promotion across five RTDs
The initiative aims to help retailers tap into the growing RTD segment
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News
Royal Challengers Bengaluru sale reports ‘speculative in nature’, Diageo insists
Diageo’s Indian unit insisted it was ‘not pursuing any such discussions’
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News
Media Bites 4 June: BAT, Amazon, HelloFresh, Remy Cointreau, Diageo and Oreos
A quiet morning in terms of major grocery news which may come as a relief to many in the industry given the drama of recent weeks
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Analysis & Features
Which brands could Diageo sell as part of ‘substantial’ portfolio shake-up?
Diageo wants to raise funds by being ‘more rigorous’ in pursuing disposals. Which brands could be on the chopping block?
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News
Diageo hints at substantial brand disposals to aid cashflow goals
Offloads would go beyond portfolio trimming seen in recent years, CFO Nik Jhangiani revealed