Archive of all Diageo articles – Page 3
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Analysis & FeaturesWhy major drinks companies are changing tack on low & no
Why standalone low & no brands are no longer seen as a growth opportunity for drinks majors, and what the future holds for alcohol-free challenger brands
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NewsSpirits companies shift focus to 0.0% variants as low & no brands’ sales recede
Pernod Ricard appears to have mothballed its Ceder’s brand, while Diageo has offloaded its stake in Everleaf
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Promotional FeaturesThe only way isn’t up: Driving value through price
Consumer spending remains under pressure, which means pricing must work harder than ever before. Here, experts reveal how, when used as a strategic lever to align with demand rather than a blunt tool, price can unlock value in surprising ways.
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NewsGen Z discovers thirst for booze as incomes rise – data
The proportion of Gen Z legal drinking age consumers in the UK to report drinking alcohol regularly has increased by 10% in two years
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NewsJohnnie Walker volumes collapse after Red Label 1l is delisted
Johnnie Walker Red Label has lost £9m after volumes crashed by nearly 40% last year
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RankingsBritain’s next top booze brands?
These 10 players have notched up strong value growth that puts them on track to compete in the top 100 next year
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NewsDiageo launches convenience store on-pack promotion across five RTDs
The initiative aims to help retailers tap into the growing RTD segment
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NewsRoyal Challengers Bengaluru sale reports ‘speculative in nature’, Diageo insists
Diageo’s Indian unit insisted it was ‘not pursuing any such discussions’
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NewsMedia Bites 4 June: BAT, Amazon, HelloFresh, Remy Cointreau, Diageo and Oreos
A quiet morning in terms of major grocery news which may come as a relief to many in the industry given the drama of recent weeks
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Analysis & FeaturesWhich brands could Diageo sell as part of ‘substantial’ portfolio shake-up?
Diageo wants to raise funds by being ‘more rigorous’ in pursuing disposals. Which brands could be on the chopping block?
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NewsDiageo hints at substantial brand disposals to aid cashflow goals
Offloads would go beyond portfolio trimming seen in recent years, CFO Nik Jhangiani revealed
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NewsUS tariffs to cost Diageo $150m a year
The drinks giant believes it can mitigate about half the impact without price rises
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NewsCasamigos unveils slew of UK activations to tap into rising tequila demand
Casamigos is now the fastest-growing and largest ‘super-premium’ tequila in the UK off-trade
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NewsNewlat to buy Diageo operations in Italy to grow drinks exposure
The factory in northern Italy produces alcoholic and non-alcoholic drinks
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NewsCaptain Morgan unveils ‘beer-inspired’ Muck Pit RTD
The 4% abv tipple is made from Captain Morgan Original Spiced Gold, ‘brewed mango’ and ‘a dash of hop flavours’
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NewsUK-India trade deal: food and drink businesses to benefit from ‘historic’ agreement
British food and drink makers are set to benefit significantly from lower trade tariffs with India
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NewsDiageo GB names new marketing and innovation director
Ursula Mejía Melgar has joined from Diageo’s southern Europe business
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NewsDiageo swaps US Cîroc rights for stake in LeBron James’ Lobos 1707 tequila
Diageo will retain the rights to Cîroc in global markets including the UK
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Category ReportWhy stout is back in fashion: trends in beer and cider 2025
Stout sales are surging as Gen Z discovers dark beer and designer Guinness sweaters sell for £890 a pop. How did stout find its cool?
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NewsDiageo GB appoints Barry O’Sullivan as MD, replacing Nuno Teles
O’Sullivan, previously managing director of Diageo Ireland, will take up the role on 1 July