Archive of all Diageo articles – Page 6
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Comment & OpinionDiageo’s ‘Flavour Forecast’ shows how AI can shape future booze NPD
Diageo’s new AI-powered report could help give it the edge against its smaller, more nimble rivals
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NewsDiageo taps AI to predict summer cocktail trends
Diageo said it was already using the findings to inform new product development
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NewsDiageo to invest €100m to decarbonise Guinness brewery in Ireland
The brewery will look to phase out the use of fossil fuels entirely
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NewsTanqueray adds 30% abv Paradiso ‘spirit drink’
The bottle features a mosaic bottle design inspired by Brazil’s Copacabana beach
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NewsCity snapshot: Diageo announces CCEP’s Nik Jhangiani as CFO
Diageo has announced Nik Jhangiani will become its CFO later in the year. Plus, Asda refinances £3.2bn of debt and all the rest of the news from the City
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NewsAsda trials Diageo digital spirits screens at Express stores
Currently Asda Express stores stock a spirits range of 13 or 26 products depending on size. The new system takes the range up to 50 products
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Comment & OpinionWhat marketers can learn from stand-up comedy
Marketers worry humour isn’t premium or isn’t right for their category, but this is completely untrue, says Jonathan Fraser, chief strategy officer & co-founder of Trouble Maker
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Category ReportLow & No trends 2024: Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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NewsDiageo appoints non-exec director John Manzoni as chair
Manzoni first joined the Diageo board in October 2020
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Comment & OpinionAnyone for Pimm’s? Who will buy Diageo’s ‘quintessentially British’ brand?
Owing to its seasonality and lack of global appeal, an overseas buyer for Pimm’s seems unlikely
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Analysis & FeaturesThe disability champions breaking down barriers
Representation of disability in the workplace is a big issue, with a ‘cultural shift’ necessary to ensure disabled workers are empowered. Who’s driving progress?
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Analysis & FeaturesHow the Big 30 Wholesalers fear more suppliers will walk on by
Smaller wholesalers fear more suppliers will follow Diageo in stopping deliveries if they don’t meet minimum order quantities
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NewsBrewDog Black Heart sales ‘reach 10% of Guinness’
Black Heart has flown out of the blocks, but has some way to go to challenge Guinness’ hegemony in stout
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NewsDuty not included in Diageo’s £2m per year MOQ criteria
Given most of the products wholesalers order from Diageo are spirits, which will carry the highest level of duty, the final invoice value will need to be much higher than £2m
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NewsDiageo unveils new platform to ‘supercharge’ sales for independent retailers
The Diageo One platform had previously only been available to the on-trade
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NewsCîroc expands with canned vodka cocktail duo
The pair are based on Cîroc’s most popular flavoured vodkas
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NewsCity News: Diageo’s woes continue as Latin America sales plunge
Diageo’s woes across the Atlantic continued this week, as second-half results were hit by a plunge in sales in Latin America and a continued slowdown in North America
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NewsDiageo prepares UK launch for ready-to-serve cocktail trio
The pre-mixed drinks will be sold in both bottle and can format from this spring
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NewsDiageo defends decision to scale back direct supply to wholesalers
Diageo GB managing director Nuno Teles said the move was necesarry to offer ‘good activation’ on its products to operators
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Comment & OpinionDiageo’s marginalisation of wholesalers sets a worrying precedent
The danger is the situation snowballs, breaking a further link in the wholesale chain