Archive of all promotional videos
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Promotional VideosDiscover how to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
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Promotional VideosWhy nicotine pouches are the way forward in the next-gen tobacco category
As the nicotine pouch category gains pace, retailers have a unique opportunity to responsibly shape its growth. Watch this video to find out the role it could play in a smoke-free future.
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Promotional VideosConfectionery unwrapped: the expert scoop on the trends shaping the sector
Perfetti Van Melle explore the secrets to confectionery success in their latest video
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Promotional VideosHow porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them
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Promotional VideosUnlocking consumer choices within beers, wines & spirits (BWS)
The market data experts at NielsenIQ explain the best retail strategies for alcoholic beverages as cost-of-living pressures continue to open up home occasions for beer, wine and spirits (BWS).
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Promotional VideosHealthier snacking: The latest trends in protein consumption
The protein bar category continues to evolve. In this video we uncover what’s driving its expansion, who’s taking advantage of the growing demand and how retailers can capitalise on this opportunity, too.
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Promotional VideosWhat lies ahead for the Coca-Cola brand in 2024?
In this video, experts from The Coca-Cola Company take us behind the scenes of the soft drinks brand to explain why it leads GB’s soft drinks category and how it plans to stay ahead of the field in 2024.
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Promotional VideosHow the alcoholic ready-to-drink category is growing
What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.
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Promotional VideosWhat’s in store for ready-to-drink coffee in 2024?
Find out how Coca-Cola Europacific Partners (CCEP) and Costa Coffee are revolutionising the ready-to-drink coffee category, bringing innovation to new heights.
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Promotional VideosHow NPD success is fuelling the energy drinks category
Watch this video to find out how Coca-Cola Europacific Partners (CCEP) and Monster are unlocking growth within energy drinks and what’s in store this year.
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Promotional VideosHow BrewDog is rewriting the future of spirits
Watch this video to hear from Steven Kersley, MD and master distiller of BrewDog Distilling Company, how the brand is shaking up the world of spirits.
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Promotional VideosHow Grenade continues to take the healthy snacking category by storm
Grenade is known for its highly effective, disruptive tactics. Here, head of grocery Luke Morgan reveals how the brand continues to keep itself on the upward trajectory.
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Promotional VideosHow Pladis boosted its sales in snacking through NPD
In this video, Asli Ozen Turhan, chief marketing officer for Pladis, tracks the success of the company through the snacking category and shares how bringing new flavours and formats to shoppers has enabled it to drive the incremental purchases fuelling this growth.
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Promotional VideosHow Whitworths has adjusted its strategy for healthy success
In this video, Phil Gowland, commercial director at Whitworths, tracks the success of the company through the home baking category and shares its ambitious plans for growth and expansion with a new, healthier focus.
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Promotional VideosBrand Success Stories: Old El Paso
Maeve Judge, marketing manager, meals & baking at General Mills, explains how an innovation in Mexican foods generated £6m RSV in its first year.
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Promotional VideosBrand Success Stories: Cirio
Diego Pariotti, head of the export department at Cirio, explains how the tomato company plans to strengthen its message of Italian authenticity to British consumers in the biggest market for the category outside Italy.
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Promotional VideosWhy brandy’s lockdown growth makes it ripe for reinvention
Brandy saw 11% volume growth by the end of 2020 to sell 22 million bottles – the highest rate of increase the category has seen for some years. This was achieved with little brand support or marketing, making brandy, and in particular French brandy, ripe for reinvention as consumers experiment ...
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Promotional VideosHow suppliers and retailers can evolve the energy drinks category
Energy drinks have performed especially well over the last few years, with sales in excess of £1.3bn in retail, adding £89m in value over the last year.
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Promotional VideosHow Coca-Cola European Partners adapted to the pandemic
Amid the outbreak of the Covid-19 pandemic, the Coca-Cola brand was taken off-air and its advertising budget redirected to relief efforts. Since then Coca-Cola European Partners (CCEP) has supported the shift to retail spending as well as hospitality’s efforts to re-open.
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Promotional VideosWhy the market for RTD coffee is growing
Ready-to-drink coffee accounted for almost 10% of soft drinks sales growth in the last year, outperforming many rivals. Experts from Costa Coffee and its RTD distributor Coca-Cola European Partners discuss the segment’s burgeoning prospects.