Adult yoghurts are growing 6.5% while the children’s segment is struggling at just 2%, revealing a troubling trend in children’s nutrition. According to Antoine Hours, general manager of Yoplait UK, research suggests parents have forgotten about the benefits that a diet containing plenty of dairy can provide, with calcium and Vitamin D being at the forefront. So, retailers and brands have an important opportunity within kids’ yoghurts to help tackle misconceptions around ingredients and sugar, which are deterring parents from purchase.
From formats to flavours, discover the key trends and consumer needs that businesses should consider to encourage parents back into children’s yoghurt, and how building healthier eating habits could help them tap into the £150m incremental growth opportunity this category could bring.
