Pringles has added an element of peril to its sharing-focused new ad.

If you thought it was tricky to politely prise the potato-ish snacks from a tube at a party, try doing it when you’re dangling off a skyscraper. That’s the problem faced by a brave window cleaner here, as his pal tempts him with a sour cream & chive treat.

The duo swing back and forth rather balletically, much to the bemusement of the office workers in the building. But they seem to be having fun, as the cheesy John Parr soundtrack underlines.

Pringles is promising “social films, TikTok challenges, and dynamic out-of-home assets” under the ‘Pass the Pringles’ theme as part of further activity. Let’s hope it makes sharing seem easier than it does here.

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