
Mark Dishman
Mark is The Grocer's chief sub-editor.
Contact info
- Tel:
- 01293 610232
- Email:
- mark.dishman@thegrocer.co.uk
- Comment & Opinion
Ancient & Brave is hot on feminism, vague on product
Ancient & Brave’s ad shows brave and inspiring women throughout time – but we could use some more product information
- Comment & Opinion
Willem Dafoe gets descriptive for Laphroaig
Willem Dafoe’s delivery of some outlandish similies is pitch-perfect
- Comment & Opinion
House of Guinness: entertaining cobblers should shift a few pints
As Benjamin Lee Guinness’s death sparks a power struggle, the show provides an interesting glimpse into the brand’s history… sort of
- Comment & Opinion
Heinz boxes clever with ad that focuses on fries
A bright spark on the Heinz account has clocked a coincidence - and the brand makes the most of it
- Comment & Opinion
Next Gen Chef: big money cooking show is surprisingly absorbing
Amusing mishaps are rare, but the show’s high standards make compelling viewing
- Comment & Opinion
Jude Law looks to tone down his appeal in Uber Eats’ romcom
Actor Jude Law plays the lead role in Uber Eats’ romcom, which begins as a parody of Notting Hill
- Comment & Opinion
Sainsbury’s gets personal with Your Nectar Prices push
Bags, signage and even lookalike staff members underline how personal the deals are
- Comment & Opinion
The Golden Spurtle: inside the World Porridge Making Championship
The film follows the people of Carrbridge as they come together to put on the eccentric event
- Comment & Opinion
Horne Section tests patience as Waitrose trumpets chicken commitment
Alex Horne’s song is cleverly written, smuggling an impressive amount of information in with the tongue-twisting, chicken-checking wordplay
- Comment & Opinion
Irn-Bru brings back girders – and silliness – in convenience store campaign
A bolshy red-headed kid takes issue with Irn-Bru being labelled as a soft drink
- Comment & Opinion
Bournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
- Comment & Opinion
Walkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
- Comment & Opinion
Walton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre
- Comment & Opinion
MasterChef: Gregg Wallace and John Torode begin low-key departure
The scrupulously edited series doesn’t feel much different, retaining its key note of melodrama
- Comment & Opinion
Gossipy J2O gives pubgoers the juice
J2O’s witty, efficient ad generates extra laughs via repeated viewings
- Comment & Opinion
Digital health service Numan makes food the bad guy
Buffet Boy is an outputtingly oleaginous chap, whose outfit is comprised largely of unhealthy foods
- Comment & Opinion
Rustlers takes us on a surreal oral voyage
David Lynch would surely have approved of this ad, in which a ballroom doubles for a mouth
- Comment & Opinion
Ribena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
- Comment & Opinion
Dash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
- Comment & Opinion
Spanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star