Waitrose turned to Alex Horne to provide a catchy/annoying song to mark its Better Chicken Commitment compliance a month ago. Sticking with the musical theme, it’s now teamed up with Chesney Hawkes.

In a less focused ad surely designed to elicit a WTF or two, the evergreen Hawkes gamely lip-syncs along to a not-very-good remix of his 1991 hit The One and Only because… well, Waitrose has an own label called No.1. And it’s added 80 products to it.

Hawkes is good fun at a dinner party peopled by clones of himself, there are some tasty-looking product shots and some Waitrose staff have fun being ‘backing singers’.

Maybe it’s a fun and unusual way to get the jump on the traditional glut of festive adverts. Or maybe its ad agency discovered Hawkes was available and worked backwards from there.

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