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Alcohol - spirits 2025: Mainstream spirits feel the squeeze
By James Beeson2025-12-12T11:00:00
Source: Getty Images
Not even a 2.1% increase in average price per litre has been enough to keep category value in the black
Spirits sales are in a slump, and a squeeze on spending power is to blame. “Inflationary pressures continue to weigh on the spirits category,” notes Hassan Atir, NIQ analytics executive.
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