Pukka has unveiled a new brand campaign celebrating the natural ingredients in its herbal teas.
The ‘Nothing Beats Nature’ push was “designed to showcase the power of herbs and how wellness can be as simple as enjoying a cup of Pukka herbal tea”, according to the Lipton Teas & Infusions-owned brand.
Representing a “multimillion-pound investment” it would “drive awareness and convert more consumers into the herbal tea category”, it added.
The campaign will kick off on Boxing Day and run throughout 2026 across multiple touchpoints including video on demand, radio and social media.
There will also be in-store activation and a “large-scale” sampling campaign, kicking off in January.
“At Pukka, we believe in the extraordinary power of our planet,” said Elle Barker, CMO at Lipton Teas & Infusions UK & Ireland. “In a world crowded with fleeting wellness trends, we’re here to remind people of what truly works: nature.
“Our ‘Nothing Beats Nature’ campaign is about inspiring a simple, meaningful step towards wellbeing by reconnecting with the natural world. With blends that support everything from digestion to sleep and calm, Pukka makes it easy to bring the power of organic plants into everyday life.
“This campaign will amplify awareness of Pukka’s benefit-led blends, giving retailers a clear opportunity to capitalise on growing consumer interest in health and wellbeing.”
It comes with value sales of Pukka’s teas having slid 5.8% in the past 12 months, although volumes are up by 5.9% [NIQ 52 we 6 September 2025].
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